Oltre due decenni di esperienza pratica che spazia dalla leadership tecnologica, allo sviluppo di prodotto, all'architettura infrastrutturale e alla gestione di team multifunzionali.
Posizioni attuali
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Uruguay
Chief Technology Officer (CTO) at LOi
As CTO, I define and execute the technology strategy for LOi, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Lead the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conduct strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drive continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
As CTO, I define and execute the technology strategy for MiBelleza.uy, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Lead the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conduct strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drive continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
As CTO, I defined and executed the technology strategy for Nilus, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
As VP of Product, I formulated and drove the long-term product vision and technology roadmap, aligning engineering capabilities with business strategy and market opportunity. Responsible for defining product priorities, validating market hypotheses, and ensuring that every technology initiative delivered measurable impact against organizational KPIs. Served as the primary liaison between executive stakeholders, engineering teams, and external clients — synthesizing business requirements into executable product strategies.
As CTO, I defined and executed the technology strategy for LOi, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
As Product Owner, I defined and communicated the strategic product vision for LOi's digital platforms, translating business objectives into actionable engineering requirements. Owned the product backlog prioritization, sprint planning, and stakeholder alignment processes. Applied data-driven decision-making to optimize feature delivery cadence, resource allocation, and cross-team dependencies across the entire product portfolio.
As CTO, I defined and executed the technology strategy for MiBelleza.uy, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
As Head of User Interface Engineering, I directed the visual design strategy and component architecture for LOi's web and mobile platforms. Led the creation, prototyping, and iterative validation of complex interface systems — translating product requirements into pixel-perfect, performance-optimized UI implementations grounded in design system principles and cross-device consistency.
As Head of User Experience, I served as the principal UX architect and researcher, responsible for defining the interaction paradigms, usability standards, and experience optimization strategies across all LOi digital products. Applied evidence-based design methodologies — including heuristic evaluation, A/B testing, and behavioral analytics — to systematically improve user satisfaction, task completion rates, and conversion metrics across every customer-facing interface.
As Chief Design Officer, I established and directed LOi's comprehensive design strategy — encompassing brand identity systems, product design, digital marketing collateral, advertising campaigns, and print production. Led a multidisciplinary design team while serving as principal designer, ensuring visual coherence and brand integrity across every customer touchpoint, media channel, and product surface.
As Head of Mobile Development at LOi, I led the mobile engineering division while serving as a principal contributor on the React Native codebase. Defined the architectural patterns, integration strategies, and performance optimization standards for the company's cross-platform mobile applications. Conducted continuous technical research to identify and evaluate emerging mobile technologies, frameworks, and platform-specific capabilities for production adoption.
As Head of Front-End Engineering at LOi, I led the translation of design specifications and UX prototypes into production-grade, performance-optimized source code. Defined the front-end architectural standards, component abstractions, and rendering strategies across web and mobile platforms. Conducted continuous technical research to evaluate, benchmark, and adopt emerging front-end technologies, build tooling, and optimization techniques.
As Head of Digital Marketing Technology, I led the technical integration, instrumentation, and analytics infrastructure powering LOi's digital marketing operations. Designed and implemented the data pipelines connecting social media platforms, advertising networks, and marketing automation tools. Established the measurement frameworks and attribution models that enabled data-driven marketing optimization across all digital channels.
As Head of DevOps, I architected and governed the engineering culture, automation practices, and CI/CD infrastructure that enabled LOi to achieve high-velocity, zero-downtime deployments at scale. Defined and enforced the DevOps operating model — integrating continuous integration, continuous delivery, infrastructure-as-code, and observability — to systematically reduce release friction and accelerate time-to-market across all product lines.
As Cloud Systems Administrator, I managed, monitored, and continuously optimized LOi's entire cloud infrastructure — balancing computational capacity, storage throughput, and network performance against cost efficiency constraints. Architected scalable, fault-tolerant infrastructure solutions while maintaining observability through custom dashboards and automated alerting. Evaluated and integrated emerging cloud services, engaging directly with service providers and technology partners to ensure alignment with evolving business requirements.
Served as the full-stack web engineer for ACJ Montevideo, architecting and maintaining the organization's entire digital presence. Designed and implemented end-to-end web solutions encompassing front-end interfaces, server-side logic, and database-driven administrative tooling to support institutional operations.
Graphics Designer & Fullstack Developer at College
Served as the principal designer and full-stack engineer at College, responsible for conceptualizing, architecting, and delivering the organization's entire digital ecosystem. Engineered interactive web platforms with both front-end presentation layers and back-end data services, while simultaneously producing original visual content for print and digital distribution channels.
Founded and directed LDS, establishing the company's strategic direction, operational infrastructure, and client acquisition methodology. Assumed a hands-on leadership role spanning design execution, full-stack development, client relationship management, and corporate governance. Drove sustained business growth through consultative selling and systematic delivery of technology solutions.
Founded Sellerista as a SaaS e-commerce platform, leading all aspects of product strategy, client acquisition, and technical execution. Directed the company from inception through product-market validation, wearing multiple hats across design, full-stack development, business development, and operational management. Ultimately achieved a successful acquisition outcome.
Founded and led DIMS from inception, establishing the strategic vision, operational framework, and client acquisition pipeline. Directed cross-functional initiatives spanning design systems, full-stack development, and stakeholder engagement. Oversaw end-to-end project lifecycle management while cultivating long-term commercial partnerships and driving sustainable revenue growth across the organization.
