As Chief Design Officer, I established and directed LOi's comprehensive design strategy — encompassing brand identity systems, product design, digital marketing collateral, advertising campaigns, and print production. Led a multidisciplinary design team while serving as principal designer, ensuring visual coherence and brand integrity across every customer touchpoint, media channel, and product surface.

Facilitate product discovery workshops — run design sprints, stakeholder alignment sessions, and user story mapping exercises to define design goals and technical constraints

Conduct systematic competitive audits across UX patterns, feature sets, and technology stacks — extract actionable design intelligence to inform product differentiation

Produce production-grade visual assets — icon systems, illustration libraries, motion design specs, and brand-consistent graphic components optimized for web and mobile

Own end-to-end product design — from user research synthesis through information architecture, interaction design, visual design, and developer handoff with pixel-level specs

The practice of building, mentoring, and directing high-performing cross-functional engineering teams toward aligned strategic outcomes. Encompasses hiring framework design, skill development programs, performance calibration, psychological safety cultivation, and the establishment of engineering culture norms that maximize individual autonomy while ensuring collective velocity and delivery predictability.

https://en.wikipedia.org/wiki/Team_leader

Team Leadership

The systematic design of digital interface systems — defining visual hierarchies, component taxonomies, interaction patterns, and design token architectures that ensure consistency, accessibility, and aesthetic coherence across platforms. Applies Gestalt principles, color theory, typographic scales, and responsive layout engineering to create interfaces that are both functionally optimal and visually compelling.

https://www.interaction-design.org/literature/topics/ui-design

User Interface Design

The systematic discipline of visual communication — applying principles of composition, color theory, typography, and semiotics to craft purposeful visual artifacts that convey precise messages to targeted audiences. Rooted in the axiom that form follows function, graphic design serves as the foundational layer of brand identity, product interfaces, and cross-channel marketing collateral.

https://en.wikipedia.org/wiki/Graphic_design

Graphics Design

The creative governance of visual storytelling across digital products — orchestrating mood, tone, imagery, motion design, and compositional systems to evoke intentional emotional responses and reinforce brand narrative. Bridges aesthetic vision with technical implementation, ensuring that every visual element serves both the experiential intent and the product's conversion and engagement objectives.

https://www.editorx.com/shaping-design/article/art-direction-web-design

Art Direction for Websites and Apps

The application of structured methodologies, specialized tooling, and cross-functional coordination frameworks to deliver complex technology initiatives within defined scope, timeline, and quality parameters. Encompasses agile ceremonies, capacity planning, risk mitigation strategies, dependency graph analysis, and stakeholder communication protocols to ensure predictable, high-quality delivery outcomes.

https://www.pmi.org/about/learn-about-pmi/what-is-project-management

Project Management

The strategic craft of producing persuasive, conversion-oriented written content that drives specific user actions across digital and traditional channels. Combines principles of behavioral psychology, narrative structure, SEO semantics, and brand voice governance to create copy that simultaneously engages human audiences and satisfies algorithmic relevance signals.

https://www.fiverr.com/resources/guides/writing-and-copywriting/what-is-copywriting

Copywriting

Animate tutorials

Adobe Animate is a multimedia authoring and computer animation program developed by Adobe Systems. Animate is used to design vector graphics and animation for television series, Online animation, websites, web applications, rich web applications, game development and other interactive projects.

Illustrator tutorials

Adobe Illustrator is a vector graphics editor and design program developed and marketed by Adobe Inc. 

Photoshop tutorials

Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc.

Premiere Pro tutorials

Adobe Premiere Pro is a timeline-based video editing software application developed by Adobe Systems and published as part of the Adobe Creative Cloud licensing program.

After Effects tutorials

Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of film making, video games and television production. Among other things, After Effects can be used for keying, tracking, compositing, and animation.

Figma Learn Design

Figma is a vector graphics editor and prototyping tool which is primarily web-based, with additional offline features enabled by desktop applications for macOS and Windows.

LottieFiles Courses

Lottie is an iOS, Android, and React Native library that renders After Effects animations in real time, allowing apps to use animations as easily as they use static images.

Chief Design Officer (CDO) at LOi

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