Lucio Duran
AI-Driven Technology Director & Full-Stack Product Architect
Professional Summary
22+ years architecting and shipping software products across healthcare, e-commerce, and marketplace verticals — from system design to production deployment. I lead engineering organizations where AI is not a feature but the core infrastructure layer. My work spans agentic AI systems, LLM integration patterns, full-stack development (React, React Native, Node, Python, iOS), and the strategic decisions that turn technical capabilities into revenue. I've built and scaled cross-functional teams across LATAM, the US, and Europe, owning the full product lifecycle: architecture decisions, CI/CD pipelines, cloud infrastructure, API design, and frontend performance. I operate at the intersection of hands-on engineering and executive technology strategy — I still read the PRs, and I still make the technical calls. Current focus: AI-augmented product development, agentic workflows, and building technology that compounds.
Professional Experience
Chief Technology Officer (CTO)
LOi — Uruguay
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As CTO, I defined and executed the technology strategy for LOi, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
- Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, database modeling, API design, UI engineering, and payment integration
- Led the mobile application initiative from concept through production — defining the architecture, technology selection, and cross-platform development strategy
- Orchestrated a complete cloud infrastructure migration to AWS, redesigning the deployment topology for high availability, auto-scaling, and cost optimization
- Integrated a comprehensive suite of AWS services including S3, CloudFront, Lambda, SES, SNS, SageMaker, Personalize, and Glue into the production ecosystem
- Designed and implemented the complete user interface and interaction model across web and mobile, applying UX research methodologies and data-driven iteration
- Developed and maintained a proprietary RESTful API layer serving as the integration backbone for all front-end clients, mobile applications, and third-party services
- Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities
- Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference
Chief Technology Officer (CTO)
Nilus — United States
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As CTO, I defined and executed the technology strategy for Nilus, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
- Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, system design, UI engineering, and API development
- Designed and implemented the complete user interface and interaction model, applying UX research methodologies and accessibility standards
- Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities
Chief Technology Officer (CTO)
MiBelleza.uy — Uruguay
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As CTO, I defined and executed the technology strategy for MiBelleza.uy, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
- Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, system design, UI engineering, and API development
- Orchestrated a full infrastructure deployment to AWS, provisioning and configuring VPC, EC2, S3, CloudFront, RDS, and Lambda services
- Designed and implemented the complete user interface and interaction model, applying UX research methodologies and accessibility standards
- Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities
- Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference
- Orchestrated a full infrastructure migration to AWS, provisioning and configuring VPC, EC2, S3, CloudFront, RDS, and Lambda services
VP of Product
LOi — Uruguay
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As VP of Product, I formulated and drove the long-term product vision and technology roadmap, aligning engineering capabilities with business strategy and market opportunity. Responsible for defining product priorities, validating market hypotheses, and ensuring that every technology initiative delivered measurable impact against organizational KPIs. Served as the primary liaison between executive stakeholders, engineering teams, and external clients — synthesizing business requirements into executable product strategies.
Mobile Development Chief
LOi — Uruguay
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As Head of Mobile Development at LOi, I led the mobile engineering division while serving as a principal contributor on the React Native codebase. Defined the architectural patterns, integration strategies, and performance optimization standards for the company's cross-platform mobile applications. Conducted continuous technical research to identify and evaluate emerging mobile technologies, frameworks, and platform-specific capabilities for production adoption.
- Engineered the LOi mobile application from the ground up using React Native, implementing a shared codebase architecture for iOS and Android with native module bridging where performance-critical
- Achieved top-3 ranking in the App Store's most downloaded category for three consecutive weeks post-launch, demonstrating market-product fit validation
- Achieved top-3 ranking in Google Play's most downloaded category for three consecutive weeks, confirming cross-platform market traction
- Orchestrated the end-to-end publication and distribution pipeline across Apple App Store, Google Play Store, and ancillary marketplaces
- Developed a purpose-built Huawei AppGallery InstaApp variant, adapting the platform to Huawei Mobile Services (HMS) ecosystem constraints and APIs
Head of Digital Marketing Technology
LOi — Uruguay
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As Head of Digital Marketing Technology, I led the technical integration, instrumentation, and analytics infrastructure powering LOi's digital marketing operations. Designed and implemented the data pipelines connecting social media platforms, advertising networks, and marketing automation tools. Established the measurement frameworks and attribution models that enabled data-driven marketing optimization across all digital channels.
- Implemented end-to-end server-side integration with the Meta Conversions API across both e-commerce and mobile platforms, enabling deterministic event tracking and deduplication for conversion optimization
- Engineered a comprehensive product feed integration with Google Merchant Center API, including automated inventory synchronization, dynamic pricing updates, and structured data validation
- Deployed and configured Google Analytics 4 (GA4) across all digital properties with custom event taxonomies, enhanced e-commerce measurement, and cross-platform user identity resolution
- Integrated Meta Collaborative Ads infrastructure, enabling co-marketing data pipelines with brand partners through privacy-compliant audience matching and performance attribution
- Implemented the full Meta Commerce suite including Shops, Catalog Management, and Checkout APIs — enabling native social commerce capabilities with real-time inventory and order synchronization
CEO & Founder
Sellerista — Uruguay
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Founded Sellerista as a SaaS e-commerce platform, leading all aspects of product strategy, client acquisition, and technical execution. Directed the company from inception through product-market validation, wearing multiple hats across design, full-stack development, business development, and operational management. Ultimately achieved a successful acquisition outcome.
- Engineered the complete front-end layer of the multi-tenant e-commerce SaaS platform, implementing theming engines, white-label configuration, and merchant customization capabilities
- Developed the entire back-end infrastructure for the e-commerce SaaS, including RESTful APIs, database schema design, authentication systems, and payment gateway integrations
- Led the full product lifecycle — from technical architecture and design through development, testing, deployment, and production support — of the complete SaaS platform
- Negotiated and executed the strategic acquisition of the SaaS platform by LOi, ensuring successful technology transfer and integration
Areas of Expertise
Technical Proficiencies
Education & Certifications
Applied Agentic AI for Organizational Transformation
Innovative Leadership: Cultivating Impactful Culture, Organizational Leadership
Cultural Awareness for Global Business
Blockchain Bootcamp
CB BC Blockchain Applications and architecture
CB BC Fundamentals of Blockchain
Set up the WhatsApp Business Platform
Implement the WhatsApp Business Platform
WhatsApp Business Platform Overview
Linux Training
Psychology of E-Commerce: How to Sell Online
Basic Cluster Administration
MongoDb Basics
Display Ads Certification
Google Ads Applications Certification
Shopping Certification
Google Analytics Individual Qualification
Google Analytics for Begginers
JavaScript: Understanding the Weird Parts
ES6 Javascript: The Complete Developer's Guide
Complete Intro to React, v3 (feat. Redux, Router & Flow)
Learn and Understand NodeJS
JavaScript: From Fundamentals to Functional JS
Advanced JavaScript
Introduction to JavaScript Programming
Core Competencies
- Align technology investments with P&L impact — define build-vs-buy decisions, reduce operational cost through automation, and instrument ROI tracking across engineering initiatives
- Allocate and coordinate engineering work — match task complexity to team capability, manage cross-team dependencies, and balance delivery speed against technical quality
- Analyze SEO and analytics data — crawl budget optimization, Core Web Vitals correlation with rankings, conversion funnel analysis, and custom GA4 event taxonomy design
- Analyze financial and operational reports — identify inefficiencies, model cost scenarios, and recommend technology-driven improvements backed by quantitative evidence
- Apply market intelligence and trend analysis to product classification and positioning — leverage AI-driven insights and historical performance data to inform strategic decisions
- Architect and operate cloud infrastructure (AWS, GCP) — define IaC strategies with Terraform/Pulumi, manage multi-environment deployments, and enforce cost governance
- Architect and ship native mobile applications (iOS/Android) — define navigation patterns, offline-first strategies, push notification systems, and app store optimization
- Architect reusable component libraries and shared packages — define API contracts, versioning strategies, tree-shaking compatibility, and cross-project dependency management
- Architect, build, and ship production web applications and PWAs — from database schema design through API layer to client-side rendering strategies (SSR, SSG, ISR)
- Articulate technology strategy to investors and partners — translate architecture decisions, scalability plans, and AI capabilities into business value narratives backed by technical metrics
- Assess business value across epics and themes — model expected impact using conversion data, user research, and competitive positioning to maximize ROI per sprint
- Author and maintain infrastructure-as-code documentation, architecture decision records (ADRs), runbooks, and system topology diagrams for all production environments
- Author technical design briefs — define problem space, constraints, success metrics, target personas, and technical boundaries before design execution begins
- Bridge engineering and business — translate technical constraints into business tradeoffs, and translate business requirements into technical specifications non-engineers can validate
- Build and evolve design systems from scratch — token architecture, component libraries (Figma + code), versioning strategies, and cross-platform consistency enforcement
- Build and maintain strategic relationships with key partners, investors, and stakeholders — serve as the technical authority in due diligence and partnership evaluations
- Build and scale high-performing engineering teams — define career ladders, establish engineering culture, drive retention through technical challenge and ownership
- Build high-fidelity interactive prototypes — micro-interactions, state transitions, responsive behavior, and real data integration for realistic user validation
- Build product budgets and delivery timelines — resource allocation modeling, cost forecasting, vendor spend tracking, and burn-rate analysis across product lines
- Collaborate with Product Management to maintain a value-ranked backlog — prioritize by ROI modeling, customer impact scoring, and strategic alignment metrics
- Collaborate with cross-functional leadership on product launches — coordinate engineering readiness, QA sign-off, monitoring setup, and go-to-market technical requirements
- Conduct mixed-method user research — field observations, contextual inquiries, moderated/unmoderated usability testing, surveys, and behavioral analytics to validate design hypotheses
- Conduct systematic competitive audits across UX patterns, feature sets, and technology stacks — extract actionable design intelligence to inform product differentiation
- Coordinate cross-functional feature delivery — align engineering, design, QA, and product on scope, technical approach, and acceptance criteria from discovery through release
- Create prototypes that validate core interaction hypotheses — clickable Figma flows, coded prototypes in React, and AI-assisted rapid prototyping for user testing
- Create visual assets across digital touchpoints — product graphics, brand identity systems, marketing collateral, and UI illustrations using Figma, Illustrator, and Photoshop
- Define and enforce design standards — spacing scales, typography systems, color token hierarchies, responsive breakpoint strategies, and interaction pattern libraries
- Define and execute technology strategy — align architecture decisions, team structure, and tooling investments with business objectives and growth targets
- Define cloud security posture — IAM policies, network segmentation (VPC, security groups), secrets management (Vault, AWS Secrets Manager), and zero-trust architecture principles
- Define product vision and roadmap — identify growth vectors, map feature dependencies, and sequence delivery based on market timing and technical readiness
- Define social media technology strategy — content scheduling automation, analytics integration, AI-driven engagement optimization, and cross-platform publishing workflows
- Design QA pipelines and data protection frameworks — automated testing strategies (unit, integration, e2e), GDPR/HIPAA compliance controls, and data encryption at rest and in transit
- Design and execute cloud migration strategies — lift-and-shift, re-platforming, and re-architecting legacy systems into cloud-native services with minimal downtime
- Design and execute engineering growth frameworks — structured 1:1s, technical mentorship programs, code review culture, and competency-based performance evaluations
- Design and implement developer tooling and infrastructure — CI/CD pipelines (GitHub Actions, GitLab CI), monorepo tooling, linting configs, and local development environments
- Design and maintain test automation frameworks — cross-browser testing matrices (Playwright, Cypress), device lab strategies, visual regression testing, and CI-integrated test suites
- Design and optimize CI/CD pipelines — automated build, test, and deployment workflows, environment promotion strategies, and release automation with rollback capabilities
- Design system troubleshooting and maintenance procedures — runbooks, escalation paths, monitoring dashboards, and automated remediation scripts for common failure modes
- Develop technology-driven business strategies — align short-term execution with long-term platform architecture, balancing growth velocity against technical sustainability
- Diagnose UX failures through data — analyze funnel drop-offs, heatmaps, session recordings, and A/B test results to design evidence-based solutions
- Direct content strategy and production — define editorial workflows, SEO-driven content architecture, and AI-assisted content generation pipelines
- Direct cross-functional operations — align engineering, product, and design output with company OKRs, tracking execution through KPIs tied to revenue and user impact
- Drive market and user research — analyze TAM/SAM/SOM, run cohort analysis on user behavior, and feed insights into product roadmap prioritization frameworks (RICE, ICE)
- Enforce engineering standards across teams — code review protocols, PR size limits, test coverage thresholds, and architectural conformance checks in CI pipelines
- Enforce regulatory and compliance requirements — data protection (GDPR, HIPAA, SOC 2), software licensing, security policies, and ethical AI usage guidelines
- Evaluate and adopt emerging technologies — AI/ML frameworks, new runtime environments, build tools, and developer productivity platforms through structured PoC processes
- Evaluate and integrate multi-channel communication platforms — push notification systems, real-time messaging (WebSockets, SSE), and AI-powered engagement automation
- Evaluate and negotiate with technology vendors — assess SLAs, API reliability, pricing models, data residency compliance, and integration complexity for third-party services
- Evaluate cloud solutions through hands-on PoCs — benchmark latency, throughput, cost per transaction, and operational complexity before production adoption
- Evaluate go-to-market strategies through a technical lens — assess product-market fit signals, define feature-driven growth experiments, and build data-informed product roadmaps
- Evaluate, benchmark, and integrate frontend frameworks and tooling — runtime performance profiling, bundle analysis, DX evaluation, and migration path assessment
- Evolve agile practices beyond textbook Scrum — adapt ceremonies to team maturity, implement Kanban hybrids, and measure flow metrics (cycle time, throughput, WIP limits)
- Execute production deployments, hotfixes, and zero-downtime updates — manage deployment pipelines, database migrations, and post-deploy verification
- Execute the full visual design lifecycle — from moodboards and wireframes through high-fidelity mockups to developer-ready specs with token references and responsive breakpoints
- Execute visual design from concept to production — define color systems, typographic scales, layout grids, and asset pipelines using Figma, Illustrator, and code-based design tools
- Facilitate product discovery workshops — run design sprints, stakeholder alignment sessions, and user story mapping exercises to define design goals and technical constraints
- Govern cloud resource utilization — implement tagging policies, cost anomaly detection, right-sizing recommendations, and reserved instance strategies across environments
- Identify and integrate emerging technologies — AI/ML pipelines, agentic workflows, LLM integration patterns, edge computing, and serverless architectures into production systems
- Identify gaps, ambiguities, and contradictions in requirements — propose alternatives with technical tradeoff analysis and guide teams to unblocked execution paths
- Identify technology inflection points — evaluate AI breakthroughs, platform shifts, and user behavior changes that create strategic opportunities or existential risks
- Integrate marketing technology stack — analytics SDKs, conversion tracking pixels, AI-powered personalization engines, and attribution modeling across channels
- Integrate third-party APIs and external data sources — design resilient integration layers with retry logic, circuit breakers, rate limit handling, and response caching
- Investigate and resolve complex technical issues — distributed system debugging, memory leak analysis, race condition identification, and cross-service failure correlation
- Lead UI design teams — establish visual design standards, component design processes, design-to-code handoff protocols, and individual contribution on high-impact surfaces
- Lead design critiques and UI/UX reviews — evaluate interaction patterns, accessibility compliance (WCAG), visual hierarchy, and component API design against design system standards
- Lead engineers across seniority levels — establish code review standards, pair programming practices, technical RFC processes, and a culture of ownership over assigned work
- Lead mobile engineering teams — define native/hybrid architecture decisions (React Native, Swift, Kotlin), establish release cadences, and drive platform-specific quality standards
- Lead technical feasibility assessments — estimate complexity using story points and spike investigations, identify architectural risks, and propose phased delivery strategies
- Lead the UX practice — define research methodologies, design review cadences, usability benchmarks, and quality gates that ensure consistent user experience across products
- Maintain a healthy backlog pipeline — stories are refined, estimated, and technically unblocked at least two sprints ahead of execution
- Maintain deep domain expertise in target verticals — healthcare regulation, e-commerce conversion patterns, marketplace dynamics, and LATAM market specifics
- Make cloud provider and service selection decisions — evaluate multi-cloud vs single-cloud tradeoffs, assess managed service maturity, and define vendor lock-in mitigation strategies
- Make technology investment decisions — evaluate ROI on platform bets, AI tooling adoption, team scaling, and infrastructure spend against projected business outcomes
- Manage backlog operations — story decomposition, acceptance criteria definition, dependency mapping, and sprint-level iteration planning with capacity-aware commitments
- Manage content pipelines and CMS architecture — headless CMS configuration, asset optimization workflows, CDN invalidation strategies, and editorial workflow automation
- Manage production deployments — blue/green and canary release strategies, database migration orchestration, feature flag management, and post-deploy health verification
- Monitor platform performance with real-user metrics (Core Web Vitals, LCP, FID, CLS) — implement observability pipelines, alerting thresholds, and performance budgets
- Operate and monitor system infrastructure — uptime SLAs, health checks, capacity planning, auto-scaling policies, and incident response procedures
- Operate as Product Owner across scrum teams — own sprint planning, backlog grooming, story mapping, and sprint retrospectives with data-driven velocity analysis
- Optimize frontend and backend performance — code splitting, lazy loading, CDN caching strategies, database query optimization, connection pooling, and memory profiling
- Own end-to-end product design — from user research synthesis through information architecture, interaction design, visual design, and developer handoff with pixel-level specs
- Own release planning and delivery cadence — define release trains, feature flag strategies, canary deployments, and rollback procedures across product lines
- Own software delivery lifecycle — sprint capacity planning, dependency management, technical debt budgeting, and delivery predictability tracking
- Own the full cloud stack — compute orchestration (ECS, EKS, Lambda), managed databases (RDS, DynamoDB), CDN configuration, and platform-level monitoring and alerting
- Perform root cause analysis on production incidents — correlate logs, metrics, and traces to identify failure patterns and implement systemic fixes
- Perform root cause analysis on systemic business and technical failures — design corrective action plans with measurable outcomes and prevention mechanisms
- Present architecture proposals, product concepts, and design solutions to C-level stakeholders — iterate based on technical and business feedback with versioned decision logs
- Prioritize product backlog using data-driven frameworks — weigh user impact, technical effort, strategic alignment, and revenue potential for every feature decision
- Produce detailed UX deliverables — annotated wireframes, interactive prototypes, information architecture diagrams, and user flow maps with edge case documentation
- Produce production-grade visual assets — icon systems, illustration libraries, motion design specs, and brand-consistent graphic components optimized for web and mobile
- Provide L2/L3 technical support — debug production issues across the full stack, analyze logs and traces, and escalate infrastructure-level incidents with detailed diagnostics
- Provision and configure cloud environments — VPC networking, IAM roles, managed services setup, DNS configuration, and SSL/TLS certificate management
- Resolve operational and security incidents — incident classification, containment procedures, forensic analysis, and implementation of preventive controls
- Review and develop UX concepts — evaluate information architecture, navigation patterns, interaction flows, and accessibility compliance against user research findings
- Run continuous feedback loops with stakeholders to drive product iteration — synthesize qualitative input into actionable backlog items with measurable acceptance criteria
- Run structured competitive benchmarks — performance audits (Lighthouse, WebPageTest), feature parity matrices, and pricing/positioning analysis with actionable recommendations
- Set product vision and communicate it across engineering and stakeholders — define the 'why' behind every epic, and ensure technical execution maps to strategic intent
- Ship user-facing features end-to-end — from component architecture and state management (React, Redux, Zustand) through API integration to production deployment and monitoring
- Solve complex UX problems through systematic decomposition — reduce cognitive load, eliminate unnecessary states, and design progressive disclosure patterns for power users
- Track competitive landscape systematically — monitor competitor feature releases, technology choices, hiring patterns, and funding rounds to anticipate market shifts
- Track engineering KPIs and budget execution — DORA metrics (deployment frequency, lead time, MTTR, change failure rate), cloud spend, and team velocity trends
- Track martech evolution — evaluate AI-driven personalization engines, attribution modeling tools, CDP platforms, and programmatic advertising infrastructure
- Translate brand strategy into design execution — maintain visual consistency across platforms while adapting to medium-specific constraints and interaction paradigms
- Translate product requirements into scalable design systems — atomic design methodology, token-based theming, and component APIs that serve both design and engineering
- Triage and resolve production defects — prioritize by user impact and blast radius, implement fixes with regression tests, and conduct post-mortems on critical incidents
- Validate technical feasibility of UI/UX designs — assess rendering performance, animation frame budgets, component complexity, and cross-platform implementation constraints