I was born in San José de Mayo, Uruguay, in 1986. I was always drawn to computers, but growing up, circumstances didn't allow me to have one of my own. That was about to change.
On my 15th birthday, my parents gave me a 1955 Fiat 600. They offered me two options: keep the car, or sell it and buy a PC. I didn't hesitate. With the money from that trade, I got my first computer—a 400 MHz Intel Pentium II with a "giant" 17-inch CRT monitor. That moment changed everything. It felt like every dream I had was suddenly within reach.
Long before I owned a computer, I had been collecting computer magazines. I read every issue cover to cover and carefully stored the companion CD-ROMs, building up a collection of dozens of discs—ready for the day I'd finally have a machine to use them on.
I still remember that first sleepless night—watching the 8.7 GB of hard drive space shrink to nearly zero as I installed everything I could. By morning, my Windows 98 desktop was covered in shortcuts to applications I barely understood. But that was exactly the point. That night sparked a hunger for learning that has never gone away. For the first time, I could see the endless possibilities ahead of me.
The first application I used to create anything was CorelDRAW 7. My debut design was a simple flyer for my high school's year-end party. Shortly after, I discovered Microsoft FrontPage, which introduced me to the basics of HTML. I began building personal websites and hosting them on GeoCities.
It didn't take long before I started landing my first clients, stepping into the world of professional design and web development.
By the time I was 16, I was still in high school but had lost interest in the traditional education system. I felt that what I was learning in the classroom didn't align with where I was heading. The conventional path simply didn't feel right for me.
The same year I left high school, I founded DIMS (later known as LDS), my first company. I began professionally developing websites for small local businesses.
At the time, I didn't have internet access at home. I would build websites locally during the day and, every night, walk to a friend's cybercafé called FamilyNet to upload them—free of charge.
That period turned out to be one of the most formative of my career. At FamilyNet, I discovered the true power of the internet. Every night, after uploading my work, I would download tutorials and documentation to study at home the next day.
Over the next eight years, I designed and developed hundreds of projects at DIMS & LDS—mostly web and advertising work—learning relentlessly by doing. That self-taught approach became the foundation of how I learn and work to this day.
In 2008, I was contacted by LOi to join as a full-time graphic designer, creating product media for their listings on Mercado Libre. I accepted the position, and that marked the beginning of a long chapter with the company.
In 2012, a colleague and I developed and launched Sellerista, the e-commerce platform that powers the LOi.com.uy website.
In 2018, I signed an exclusivity agreement with LOi and stepped into the role of full-time Chief Technology Officer.
Across more than two decades of work, I have accumulated deep knowledge and hands-on experience across a wide range of disciplines—design, development, user experience, analytics, infrastructure, team leadership, and product strategy.
I'm an entrepreneur by nature, genuinely passionate about exploring ideas, building products, and pushing the boundaries of what technology can do.
I firmly believe technology exists to improve people's lives, and I work every day with that conviction.
During my free time, I enjoy gaming, reading, drawing, painting, or writing.
I dedicate at least two to three hours every day to studying, because continuous learning is not just a habit—it's a way of life.
Thank you for reading my story so far. Feel free to reach out anytime—I'd love to connect.