My professional history
I'm a Multidisciplinary Technology & Product Director
My history of success comprises over 15 years in leading project teams, implementing application development and infrastructure technology programs, partnering with internal/external business units and vendors, and administering budgets.
I am experienced in E-commerce product direction, conversion-oriented UX/UI design, and front-end development. I have the ability to lead and direct business and project owners through SDLC, Agile, and Scrum utilizing PM methodologies. I am an innovative technical visionary and decisive staff leader with interpersonal skills, and the ability to lead, focus, and direct staff to deliver on all directives.
Throughout my career, I have developed solid leadership skills and achieved out of box results:
- • Sophisticated understanding of managing product concepts and delivering effective product solutions to market.
- • Experienced with standing up optimized multi-location transformation organization to deliver value from requirements to deployment.
- • Capable at delivering clear instruction and managing each phase of the product life-cycle from inception to completion.
- • Proven expertise in defining and implementing technology strategies and transformation roadmaps.
- • Demonstrated expertise in designing and launching creative solutions that strengthen the organization's network, infrastructure, and user experience.
- • Proven start-up and turnaround abilities such as transforming under-performing technical organizations into viable and profitable engines of innovation.
My personal history
I was born in San José de Mayo, Uruguay, in 1986. I always felt attracted to computers, but until my 15, reality and context didn't allow me to have my PC, but that would change.
On my 15 birthday, my parents gifted me a 1955 Fiat 600 car; they gave me two options, 1, keep the vehicle, 2, sell the car and buy a PC; of course, I chose to sell. With the money from that trade, they gifted me my first own computer. It was a 400Mhz Intel Pentium II with a 'giant' 17 inches CRT monitor. At that precise moment, my life changed forever, and I felt like all my dreams came true.
![A skyblue 1955 Fiat 600](https://statics.lucioduran.com/images/bio/fiat.jpg)
While I didn't have a PC , I bought many computer-related magazines. Even without having my computer, I read the magazines and stored the companion CD-ROM; therefore, I accumulated tens of CDs.
![Vintage PC Users Magazine Covers](https://statics.lucioduran.com/images/bio/magazines.jpg)
I clearly remember how the 8.7GB of available space on my HDD goes to nearly 0GB during the first sleepless night. At that moment, when I saw the Windows 98 desktop full of shortcuts to apps that I didn't know how or what they did whatever they did, it was when my real hunger for learning was born. I discovered the endless possibilities that opened for me.
![Microsoft Windows 98 desktop](https://statics.lucioduran.com/images/bio/win98.jpg)
The first app I used to create some creative content was Corel Draw 7, and my first design was a simple flyer for my high school year's end party. Later, I discovered the mythical Microsoft FrontPage; I started learning HTML concepts and creating personal websites; most of them hosted on Geosites.
![Microsoft Frontpage](https://statics.lucioduran.com/images/bio/frontpage.jpg)
Not so much time passed, I started to acquire my first clients and to get actively close to the world of professional design and development.
By this time, I was 16 years old, I was in high school, but I have so little interest in every class that I drop off and get away from the formal education system. I sensed that I was learning many things that didn't care for me, the way that didn't felt right.
![DIMS Logo](https://statics.lucioduran.com/images/bio/dims.jpg)
The same year I dropped off high school, I founded DIMS (aka LDS), my company, and I started to formally work developing websites for small local businesses.
At that time, I didn't have internet connectivity at home, so I developed the websites locally during day time, and every night, I visited a friend's cybercafe (FamilyNet) to upload the websites for free.
This was one of the most critical times of my professional life; at FamilyNet, I discovered the true internet power, every-night, after upload my websites, I downloaded tens of tutorials from websites to continue learning at home.
![FamilyNet Cybercafé](https://statics.lucioduran.com/images/bio/familynet.jpg)
For the next eight years, I designed and developed hundreds of diverse projects at DIMS & LDS, most internet and advertising related, always relentlessly learning by doing, mainly with a self-taught approach that I keep and support until now.
In 2008 I was contacted by the company formerly known as LOi, to start working as a full-time graphics designer, designing media to show the features of the products sold by LOi on Mercado Libre. I accepted the position, and that's the beginning of my history with LOi.
In 2012, a friend and I developed and released 'Sellerista,' the e-commerce platform now running under the LOi.com.uy website.
![Sellerista Logo](https://statics.lucioduran.com/images/bio/sellerista.jpg)
In 2018 I signed an exclusivity agreement with LOi to start working as a full-time Chief Technology Officer. That's my current job.
By now, across more than 21 years of work, I have hoarded knowledge and experience about diverse topics, like design, development, user experience, analytics, infrastructure, team leadership, and more.
I'm an entrepreneur by nature, genuinely passionate about studying, developing, and starting new and exciting ideas.
I firmly believe technology is here to help us be happy, and I work every day to achieve that.
I'm an early riser and a little hermit, and I love Javascript. I like to invest in stocks and crypto. I'm a space geek, a proud gamer, and an avid sci-fi reader. Manhattan it's my favorite place in the world. I live with my couple and two 'dogsons.'
One of my dreams it's to work at some space exploration-related company or at the Xbox division in Microsoft.
![Bookshelf](https://statics.lucioduran.com/images/bio/books.jpg)
During my free time, I enjoy gaming, reading, drawing, painting, or writing.
I study at least 2 or 3 hours every day because learning it's the default status for my life.
Thank you so much for reading this summary of my history so far; please contact me whenever you want.