Areas of Expertise

As described in the Scrum Guide, a Scrum Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. How this is done may vary widely across organizations, Scrum Teams, and individuals.

A team leader is a person who provides guidance, instruction, direction and leadership to a group of individuals (the team) for the purpose of achieving a key result or group of aligned results.

Conversion oriented UI design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style, and with a conversion rates maximization approach.

Technical search engine optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can readily crawl, index, and render it. Technical SEO is just one piece of the whole SEO puzzle.

Conversion oriented UX design is the process design teams use to create products that provide meaningful and relevant experiences specially focused on triggering conversions from users.

Front-end engineers work to perfect a website's performance to ensure processes such as loading speed, security, proper coding and overall efficiency.

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.

User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style.

Graphic design consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Design is based on the principle of "form follows a specific function"

Art direction uses design techniques to intentionally evoke an emotional response from someone when they read an article, use a product, or visit a website

Cross-platform mobile development is the creation of software applications that are compatible with multiple mobile operating systems.

Project management is the use of specific knowledge, skills, tools and techniques to deliver something of value to people.

Cloud infrastructure management comprises the processes and tools needed to effectively allocate and deliver key resources when and where they are required.

Digital Marketing is any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey.

Data science is an essential part of many industries today, given the massive amounts of data that are produced, and is one of the most debated topics in IT circles.

Innovation research is a search for new business and strategic techniques and methods. Develop and optimize well-known methodologies, enabling the implementation of new and better solutions.

Copywriting is one of the most important elements of advertising and marketing. It's the process of writing persuasive words (known as copy) that inspire or motivate people to take a specific action.

Design thinking is the iterative process in which you seek to understand your users, challenge assumptions, redefine problems and create innovative solutions which you can prototype and test.

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires.

Negotiating is a “back-and-forth communication designed to reach an agreement when you and the other side have some interests that are shared and others that are opposed.”

Storytelling is about telling stories. It is about using stories to engage your audience, or to make something more clear. Photos, pictures and film of course really help to tell a good story too. You can even create your very own digital story with the use of storytelling.