LOi

January 2012 to May 2023

Head of Digital Marketing Technology at LOi.

As head of digital marketing technology at LOi, I focused on analyzing, integrating, and monitoring social networks and digital marketing automation & metrics technologies.

Duties

These were my basic duties and responsabilities at this position.

  • Stay up to date with the latest marketing-related technology and best practice
  • Integrate with the latest marketing-related technology
  • Oversee all the company's social media accounts
  • Track SEO and Google Analytics data an make complex analysis
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Explore the utilisation of market leading, multi-channel communication developments and technologies to keep all our audiences informed, engaged and connected with the company

Most relevant contributions or achivements

I personally led, collaborated or was directly responsible for:

  • Successfully and fully integrated the e-commerce platform and the mobile app with Meta conversion API
  • Successfully and fully integrated the e-commerce platform and the mobile app with Google Merchant Center API
  • Successfully and fully integrated the e-commerce platform and the mobile app with Google Analytics G4
  • Successfully and fully integrated the e-commerce platform and the mobile app with Meta Collaborative Center
  • Successfully and fully integrated the e-commerce platform and the mobile app with with Meta commerce functions

Role-Specific Skills Stack

This is the skill set I implemented during this position to get the best of.

  • Project Managment

    22 years' experience

  • Digital Marketing

    11 years' experience

  • Innovation Reasearch & Application

    8 years' experience

  • Design Thinking

    6 years' experience

  • Strategic Planning

    22 years' experience

Tools & Techonologies Stack

I used this tools and technologies to GTD.

Due to a ongoing NDA with LOi, I can't reveal this technology stack.