User Experience (UX) Chief at LOi
As Head of User Experience, I served as the principal UX architect and researcher, responsible for defining the interaction paradigms, usability standards, and experience optimization strategies across all LOi digital products. Applied evidence-based design methodologies — including heuristic evaluation, A/B testing, and behavioral analytics — to systematically improve user satisfaction, task completion rates, and conversion metrics across every customer-facing interface.
Funciones y Responsabilidades
Funciones principales desempeñadas en esta posición.
- Conduct mixed-method user research — field observations, contextual inquiries, moderated/unmoderated usability testing, surveys, and behavioral analytics to validate design hypotheses
- Create prototypes that validate core interaction hypotheses — clickable Figma flows, coded prototypes in React, and AI-assisted rapid prototyping for user testing
- Lead the UX practice — define research methodologies, design review cadences, usability benchmarks, and quality gates that ensure consistent user experience across products
- Design and execute engineering growth frameworks — structured 1:1s, technical mentorship programs, code review culture, and competency-based performance evaluations
- Lead design critiques and UI/UX reviews — evaluate interaction patterns, accessibility compliance (WCAG), visual hierarchy, and component API design against design system standards
- Review and develop UX concepts — evaluate information architecture, navigation patterns, interaction flows, and accessibility compliance against user research findings
- Produce detailed UX deliverables — annotated wireframes, interactive prototypes, information architecture diagrams, and user flow maps with edge case documentation
- Lead UI design teams — establish visual design standards, component design processes, design-to-code handoff protocols, and individual contribution on high-impact surfaces
Contribuciones y Logros Clave
Iniciativas que lideré, co-lideré, o de las que fui directamente responsable.
- Led, analyzed, dimensioned, and validated hundreds of UX iterations through structured design sprints, stakeholder workshops, and usability testing sessions
- Directed end-to-end UX research and implementation for the e-commerce platform — from competitive benchmarking and user journey mapping through prototype validation and production deployment
- Directed end-to-end UX research and implementation for the mobile application — applying platform-specific interaction patterns, gesture-based navigation paradigms, and mobile-first design principles
- Achieved cross-platform usability standardization by establishing shared design patterns, interaction libraries, and accessibility compliance guidelines across web, mobile, and marketplace interfaces
Stack de Habilidades
Competencias aplicadas durante este rol.
- 8 years' experience
Team Leadership
- 13 years' experience
Conversion Oriented UX Design & Testing for E-Commerce
- 22 years' experience
Graphics Design
- 22 years' experience
Project Management
- 8 years' experience
Innovation Research & Application
- 6 years' experience
Design Thinking
Stack Tecnológico
Herramientas y tecnologías utilizadas en este rol.
Debido a un NDA activo con LOi, este stack tecnológico no puede ser divulgado.