– · Uruguay
CEO & Founder at Sellerista
Founded Sellerista as a SaaS e-commerce platform, leading all aspects of product strategy, client acquisition, and technical execution. Directed the company from inception through product-market validation, wearing multiple hats across design, full-stack development, business development, and operational management. Ultimately achieved a successful acquisition outcome.
Funciones y Responsabilidades
Funciones principales desempeñadas en esta posición.
- Develop technology-driven business strategies — align short-term execution with long-term platform architecture, balancing growth velocity against technical sustainability
- Build and scale high-performing engineering teams — define career ladders, establish engineering culture, drive retention through technical challenge and ownership
- Direct cross-functional operations — align engineering, product, and design output with company OKRs, tracking execution through KPIs tied to revenue and user impact
- Make technology investment decisions — evaluate ROI on platform bets, AI tooling adoption, team scaling, and infrastructure spend against projected business outcomes
- Enforce regulatory and compliance requirements — data protection (GDPR, HIPAA, SOC 2), software licensing, security policies, and ethical AI usage guidelines
- Analyze financial and operational reports — identify inefficiencies, model cost scenarios, and recommend technology-driven improvements backed by quantitative evidence
- Build and maintain strategic relationships with key partners, investors, and stakeholders — serve as the technical authority in due diligence and partnership evaluations
- Perform root cause analysis on systemic business and technical failures — design corrective action plans with measurable outcomes and prevention mechanisms
- Maintain deep domain expertise in target verticals — healthcare regulation, e-commerce conversion patterns, marketplace dynamics, and LATAM market specifics
Contribuciones y Logros Clave
Iniciativas que lideré, co-lideré, o de las que fui directamente responsable.
- Engineered the complete front-end layer of the multi-tenant e-commerce SaaS platform, implementing theming engines, white-label configuration, and merchant customization capabilities
- Developed the entire back-end infrastructure for the e-commerce SaaS, including RESTful APIs, database schema design, authentication systems, and payment gateway integrations
- Led the full product lifecycle — from technical architecture and design through development, testing, deployment, and production support — of the complete SaaS platform
- Negotiated and executed the strategic acquisition of the SaaS platform by LOi, ensuring successful technology transfer and integration
Stack de Habilidades
Competencias aplicadas durante este rol.
- 8 years' experience
Team Leadership
- 13 years' experience
Conversion Oriented UI Design for E-Commerce
- 13 years' experience
Conversion Oriented UX Design & Testing for E-Commerce
- 21 years' experience
Front End Engineering
- 21 years' experience
User Experience Design & Testing
- 22 years' experience
User Interface Design
- 22 years' experience
Graphics Design
- 22 years' experience
Art Direction for Websites and Apps
- 3 years' experience
Cross Platform Mobile App Development
- 22 years' experience
Project Management
- 21 years' experience
Cloud Infrastructure Management
- 11 years' experience
Digital Marketing
- 6 years' experience
Data Science & Analytics
- 8 years' experience
Innovation Research & Application
- 22 years' experience
Copywriting
- 22 years' experience
Strategic Planning
- 22 years' experience
Negotiation
Stack Tecnológico
Herramientas y tecnologías utilizadas en este rol.
