![Sellerista company logo]() January 2012 – January 2014 · Uruguay # CEO & Founder at Sellerista Founded Sellerista as a SaaS e-commerce platform, leading all aspects of product strategy, client acquisition, and technical execution. Directed the company from inception through product-market validation, wearing multiple hats across design, full-stack development, business development, and operational management. Ultimately achieved a successful acquisition outcome. ## Funciones y Responsabilidades Funciones principales desempeñadas en esta posición. - Develop technology-driven business strategies, align short-term execution with long-term platform architecture, balancing growth velocity against technical sustainability - Build and scale high-performing engineering teams, define career ladders, establish engineering culture, drive retention through technical challenge and ownership - Direct cross-functional operations, align engineering, product, and design output with company OKRs, tracking execution through KPIs tied to revenue and user impact - Make technology investment decisions, evaluate ROI on platform bets, AI tooling adoption, team scaling, and infrastructure spend against projected business outcomes - Enforce regulatory and compliance requirements, data protection (GDPR, HIPAA, SOC 2), software licensing, security policies, and ethical AI usage guidelines - Analyze financial and operational reports, identify inefficiencies, model cost scenarios, and recommend technology-driven improvements backed by quantitative evidence - Build and maintain strategic relationships with key partners, investors, and stakeholders, serve as the technical authority in due diligence and partnership evaluations - Perform root cause analysis on systemic business and technical failures, design corrective action plans with measurable outcomes and prevention mechanisms - Maintain deep domain expertise in target verticals, healthcare regulation, e-commerce conversion patterns, marketplace dynamics, and LATAM market specifics ## Contribuciones y Logros Clave Iniciativas que lideré, co-lideré, o de las que fui directamente responsable. - Engineered the complete front-end layer of the multi-tenant e-commerce SaaS platform, implementing theming engines, white-label configuration, and merchant customization capabilities - Developed the entire back-end infrastructure for the e-commerce SaaS, including RESTful APIs, database schema design, authentication systems, and payment gateway integrations - Led the full product lifecycle, from technical architecture and design through development, testing, deployment, and production support, of the complete SaaS platform - Negotiated and executed the strategic acquisition of the SaaS platform by LOi, ensuring successful technology transfer and integration ## Stack de Habilidades Competencias aplicadas durante este rol. - ### Conversion Oriented UX Design & Testing for E-Commerce 13 años de experiencia - ### Conversion Oriented UI Design for E-Commerce 13 años de experiencia - ### Graphics Design 22 años de experiencia - ### Front End Engineering 21 años de experiencia - ### Art Direction for Websites and Apps 22 años de experiencia - ### Team Leadership 8 años de experiencia - ### Project Management 22 años de experiencia - ### Cloud Infrastructure Management 21 años de experiencia - ### Digital Marketing 11 años de experiencia - ### Data Science & Analytics 6 años de experiencia - ### Cross Platform Mobile App Development 3 años de experiencia - ### User Experience Design & Testing 21 años de experiencia - ### User Interface Design 22 años de experiencia - ### Innovation Research & Application 8 años de experiencia - ### Copywriting 22 años de experiencia - ### Strategic Planning 22 años de experiencia - ### Negotiation 22 años de experiencia [Volver a Experiencia Laboral]()