As Head of User Interface Engineering, I directed the visual design strategy and component architecture for LOi's web and mobile platforms. Led the creation, prototyping, and iterative validation of complex interface systems — translating product requirements into pixel-perfect, performance-optimized UI implementations grounded in design system principles and cross-device consistency.

Author technical design briefs — define problem space, constraints, success metrics, target personas, and technical boundaries before design execution begins

Translate product requirements into scalable design systems — atomic design methodology, token-based theming, and component APIs that serve both design and engineering

Build high-fidelity interactive prototypes — micro-interactions, state transitions, responsive behavior, and real data integration for realistic user validation

Diagnose UX failures through data — analyze funnel drop-offs, heatmaps, session recordings, and A/B test results to design evidence-based solutions

Present architecture proposals, product concepts, and design solutions to C-level stakeholders — iterate based on technical and business feedback with versioned decision logs

Build and evolve design systems from scratch — token architecture, component libraries (Figma + code), versioning strategies, and cross-platform consistency enforcement

Execute the full visual design lifecycle — from moodboards and wireframes through high-fidelity mockups to developer-ready specs with token references and responsive breakpoints

Define and enforce design standards — spacing scales, typography systems, color token hierarchies, responsive breakpoint strategies, and interaction pattern libraries

Solve complex UX problems through systematic decomposition — reduce cognitive load, eliminate unnecessary states, and design progressive disclosure patterns for power users

The practice of building, mentoring, and directing high-performing cross-functional engineering teams toward aligned strategic outcomes. Encompasses hiring framework design, skill development programs, performance calibration, psychological safety cultivation, and the establishment of engineering culture norms that maximize individual autonomy while ensuring collective velocity and delivery predictability.

https://en.wikipedia.org/wiki/Team_leader

Team Leadership

A data-driven approach to interface engineering that optimizes visual hierarchies, interaction affordances, and micro-interaction patterns specifically to maximize conversion funnels in e-commerce environments. Combines cognitive load theory, Fitts's law, and behavioral economics principles to design interfaces where every element is instrumentalized toward measurable commercial outcomes.

Conversion Oriented UI Design for E-Commerce

The systematic discipline of visual communication — applying principles of composition, color theory, typography, and semiotics to craft purposeful visual artifacts that convey precise messages to targeted audiences. Rooted in the axiom that form follows function, graphic design serves as the foundational layer of brand identity, product interfaces, and cross-channel marketing collateral.

https://en.wikipedia.org/wiki/Graphic_design

Graphics Design

The creative governance of visual storytelling across digital products — orchestrating mood, tone, imagery, motion design, and compositional systems to evoke intentional emotional responses and reinforce brand narrative. Bridges aesthetic vision with technical implementation, ensuring that every visual element serves both the experiential intent and the product's conversion and engagement objectives.

https://www.editorx.com/shaping-design/article/art-direction-web-design

Art Direction for Websites and Apps

The application of structured methodologies, specialized tooling, and cross-functional coordination frameworks to deliver complex technology initiatives within defined scope, timeline, and quality parameters. Encompasses agile ceremonies, capacity planning, risk mitigation strategies, dependency graph analysis, and stakeholder communication protocols to ensure predictable, high-quality delivery outcomes.

https://www.pmi.org/about/learn-about-pmi/what-is-project-management

Project Management

The systematic identification, evaluation, and operationalization of emerging technologies and methodologies into production-grade business solutions. Combines technology radar scanning, proof-of-concept prototyping, feasibility analysis, and ROI modeling to de-risk innovation adoption — transforming nascent technologies into competitive advantages through structured experimentation and measured rollout strategies.

https://ceopedia.org/index.php/Innovative_research

Innovation Research & Application

Illustrator tutorials

Adobe Illustrator is a vector graphics editor and design program developed and marketed by Adobe Inc. 

Photoshop tutorials

Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc.

Sketch Master

Sketch is a vector graphics editor for macOS developed by the Dutch company Sketch B.V. It was first released on 7 September 2010 and won an Apple Design Award in 2012. It is primarily used for user interface and user experience design of websites and mobile apps and does not include print design features.

Figma Learn Design

Figma is a vector graphics editor and prototyping tool which is primarily web-based, with additional offline features enabled by desktop applications for macOS and Windows.

User Interface (UI) Chief at LOi

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