
Chief Technology Officer (CTO) at MiBelleza.uy
As CTO, I defined and executed the technology strategy for MiBelleza.uy, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems.
Funciones y Responsabilidades
Funciones principales desempeñadas en esta posición.
- Define and execute technology strategy — align architecture decisions, team structure, and tooling investments with business objectives and growth targets
- Identify and integrate emerging technologies — AI/ML pipelines, agentic workflows, LLM integration patterns, edge computing, and serverless architectures into production systems
- Align technology investments with P&L impact — define build-vs-buy decisions, reduce operational cost through automation, and instrument ROI tracking across engineering initiatives
- Operate and monitor system infrastructure — uptime SLAs, health checks, capacity planning, auto-scaling policies, and incident response procedures
- Design QA pipelines and data protection frameworks — automated testing strategies (unit, integration, e2e), GDPR/HIPAA compliance controls, and data encryption at rest and in transit
- Track engineering KPIs and budget execution — DORA metrics (deployment frequency, lead time, MTTR, change failure rate), cloud spend, and team velocity trends
- Run continuous feedback loops with stakeholders to drive product iteration — synthesize qualitative input into actionable backlog items with measurable acceptance criteria
- Articulate technology strategy to investors and partners — translate architecture decisions, scalability plans, and AI capabilities into business value narratives backed by technical metrics
- Evaluate and negotiate with technology vendors — assess SLAs, API reliability, pricing models, data residency compliance, and integration complexity for third-party services
- Bridge engineering and business — translate technical constraints into business tradeoffs, and translate business requirements into technical specifications non-engineers can validate
- Identify gaps, ambiguities, and contradictions in requirements — propose alternatives with technical tradeoff analysis and guide teams to unblocked execution paths
- Lead technical feasibility assessments — estimate complexity using story points and spike investigations, identify architectural risks, and propose phased delivery strategies
- Own software delivery lifecycle — sprint capacity planning, dependency management, technical debt budgeting, and delivery predictability tracking
- Evaluate and adopt emerging technologies — AI/ML frameworks, new runtime environments, build tools, and developer productivity platforms through structured PoC processes
Contribuciones y Logros Clave
Iniciativas que lideré, co-lideré, o de las que fui directamente responsable.
- Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, system design, UI engineering, and API development
- Orchestrated a full infrastructure migration to AWS, provisioning and configuring VPC, EC2, S3, CloudFront, RDS, and Lambda services
- Designed and implemented the complete user interface and interaction model, applying UX research methodologies and accessibility standards
- Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities
- Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference
Stack de Habilidades
Competencias aplicadas durante este rol.
- 8 years' experience
Team Leadership
- 22 years' experience
Project Management
- 6 years' experience
Data Science & Analytics
- 8 years' experience
Innovation Research & Application
- 6 years' experience
Design Thinking
- 22 years' experience
Strategic Planning
Stack Tecnológico
Herramientas y tecnologías utilizadas en este rol.