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Funciones desempeñadas

A lo largo de más de dos décadas en roles impulsados por la tecnología, he desempeñado un amplio espectro de responsabilidades. A continuación, un registro completo de las funciones en las que he demostrado expertise comprobado.

106 responsabilidades documentadas

  • 01

    Align technology investments with P&L impact

    define build-vs-buy decisions, reduce operational cost through automation, and instrument ROI tracking across engineering initiatives

  • 02

    Allocate and coordinate engineering work

    match task complexity to team capability, manage cross-team dependencies, and balance delivery speed against technical quality

  • 03

    Analyze SEO and analytics data

    crawl budget optimization, Core Web Vitals correlation with rankings, conversion funnel analysis, and custom GA4 event taxonomy design

  • 04

    Analyze financial and operational reports

    identify inefficiencies, model cost scenarios, and recommend technology-driven improvements backed by quantitative evidence

  • 05

    Apply market intelligence and trend analysis to product classification and positioning

    leverage AI-driven insights and historical performance data to inform strategic decisions

  • 06

    Architect and operate cloud infrastructure (AWS, GCP)

    define IaC strategies with Terraform/Pulumi, manage multi-environment deployments, and enforce cost governance

  • 07

    Architect and ship native mobile applications (iOS/Android)

    define navigation patterns, offline-first strategies, push notification systems, and app store optimization

  • 08

    Architect reusable component libraries and shared packages

    define API contracts, versioning strategies, tree-shaking compatibility, and cross-project dependency management

  • 09

    Architect, build, and ship production web applications and PWAs

    from database schema design through API layer to client-side rendering strategies (SSR, SSG, ISR)

  • 10

    Articulate technology strategy to investors and partners

    translate architecture decisions, scalability plans, and AI capabilities into business value narratives backed by technical metrics

  • 11

    Assess business value across epics and themes

    model expected impact using conversion data, user research, and competitive positioning to maximize ROI per sprint

  • 12

    Author and maintain infrastructure-as-code documentation, architecture decision records (ADRs), runbooks, and system topology diagrams for all production environments

  • 13

    Author technical design briefs

    define problem space, constraints, success metrics, target personas, and technical boundaries before design execution begins

  • 14

    Bridge engineering and business

    translate technical constraints into business tradeoffs, and translate business requirements into technical specifications non-engineers can validate

  • 15

    Build and evolve design systems from scratch

    token architecture, component libraries (Figma + code), versioning strategies, and cross-platform consistency enforcement

  • 16

    Build and maintain strategic relationships with key partners, investors, and stakeholders

    serve as the technical authority in due diligence and partnership evaluations

  • 17

    Build and scale high-performing engineering teams

    define career ladders, establish engineering culture, drive retention through technical challenge and ownership

  • 18

    Build high-fidelity interactive prototypes

    micro-interactions, state transitions, responsive behavior, and real data integration for realistic user validation

  • 19

    Build product budgets and delivery timelines

    resource allocation modeling, cost forecasting, vendor spend tracking, and burn-rate analysis across product lines

  • 20

    Collaborate with Product Management to maintain a value-ranked backlog

    prioritize by ROI modeling, customer impact scoring, and strategic alignment metrics

  • 21

    Collaborate with cross-functional leadership on product launches

    coordinate engineering readiness, QA sign-off, monitoring setup, and go-to-market technical requirements

  • 22

    Conduct mixed-method user research

    field observations, contextual inquiries, moderated/unmoderated usability testing, surveys, and behavioral analytics to validate design hypotheses

  • 23

    Conduct systematic competitive audits across UX patterns, feature sets, and technology stacks

    extract actionable design intelligence to inform product differentiation

  • 24

    Coordinate cross-functional feature delivery

    align engineering, design, QA, and product on scope, technical approach, and acceptance criteria from discovery through release

  • 25

    Create prototypes that validate core interaction hypotheses

    clickable Figma flows, coded prototypes in React, and AI-assisted rapid prototyping for user testing

  • 26

    Create visual assets across digital touchpoints

    product graphics, brand identity systems, marketing collateral, and UI illustrations using Figma, Illustrator, and Photoshop

  • 27

    Define and enforce design standards

    spacing scales, typography systems, color token hierarchies, responsive breakpoint strategies, and interaction pattern libraries

  • 28

    Define and execute technology strategy

    align architecture decisions, team structure, and tooling investments with business objectives and growth targets

  • 29

    Define cloud security posture

    IAM policies, network segmentation (VPC, security groups), secrets management (Vault, AWS Secrets Manager), and zero-trust architecture principles

  • 30

    Define product vision and roadmap

    identify growth vectors, map feature dependencies, and sequence delivery based on market timing and technical readiness

  • 31

    Define social media technology strategy

    content scheduling automation, analytics integration, AI-driven engagement optimization, and cross-platform publishing workflows

  • 32

    Design QA pipelines and data protection frameworks

    automated testing strategies (unit, integration, e2e), GDPR/HIPAA compliance controls, and data encryption at rest and in transit

  • 33

    Design and execute cloud migration strategies

    lift-and-shift, re-platforming, and re-architecting legacy systems into cloud-native services with minimal downtime

  • 34

    Design and execute engineering growth frameworks

    structured 1:1s, technical mentorship programs, code review culture, and competency-based performance evaluations

  • 35

    Design and implement developer tooling and infrastructure

    CI/CD pipelines (GitHub Actions, GitLab CI), monorepo tooling, linting configs, and local development environments

  • 36

    Design and maintain test automation frameworks

    cross-browser testing matrices (Playwright, Cypress), device lab strategies, visual regression testing, and CI-integrated test suites

  • 37

    Design and optimize CI/CD pipelines

    automated build, test, and deployment workflows, environment promotion strategies, and release automation with rollback capabilities

  • 38

    Design system troubleshooting and maintenance procedures

    runbooks, escalation paths, monitoring dashboards, and automated remediation scripts for common failure modes

  • 39

    Develop technology-driven business strategies

    align short-term execution with long-term platform architecture, balancing growth velocity against technical sustainability

  • 40

    Diagnose UX failures through data

    analyze funnel drop-offs, heatmaps, session recordings, and A/B test results to design evidence-based solutions

  • 41

    Direct content strategy and production

    define editorial workflows, SEO-driven content architecture, and AI-assisted content generation pipelines

  • 42

    Direct cross-functional operations

    align engineering, product, and design output with company OKRs, tracking execution through KPIs tied to revenue and user impact

  • 43

    Drive market and user research

    analyze TAM/SAM/SOM, run cohort analysis on user behavior, and feed insights into product roadmap prioritization frameworks (RICE, ICE)

  • 44

    Enforce engineering standards across teams

    code review protocols, PR size limits, test coverage thresholds, and architectural conformance checks in CI pipelines

  • 45

    Enforce regulatory and compliance requirements

    data protection (GDPR, HIPAA, SOC 2), software licensing, security policies, and ethical AI usage guidelines

  • 46

    Evaluate and adopt emerging technologies

    AI/ML frameworks, new runtime environments, build tools, and developer productivity platforms through structured PoC processes

  • 47

    Evaluate and integrate multi-channel communication platforms

    push notification systems, real-time messaging (WebSockets, SSE), and AI-powered engagement automation

  • 48

    Evaluate and negotiate with technology vendors

    assess SLAs, API reliability, pricing models, data residency compliance, and integration complexity for third-party services

  • 49

    Evaluate cloud solutions through hands-on PoCs

    benchmark latency, throughput, cost per transaction, and operational complexity before production adoption

  • 50

    Evaluate go-to-market strategies through a technical lens

    assess product-market fit signals, define feature-driven growth experiments, and build data-informed product roadmaps

  • 51

    Evaluate, benchmark, and integrate frontend frameworks and tooling

    runtime performance profiling, bundle analysis, DX evaluation, and migration path assessment

  • 52

    Evolve agile practices beyond textbook Scrum

    adapt ceremonies to team maturity, implement Kanban hybrids, and measure flow metrics (cycle time, throughput, WIP limits)

  • 53

    Execute production deployments, hotfixes, and zero-downtime updates

    manage deployment pipelines, database migrations, and post-deploy verification

  • 54

    Execute the full visual design lifecycle

    from moodboards and wireframes through high-fidelity mockups to developer-ready specs with token references and responsive breakpoints

  • 55

    Execute visual design from concept to production

    define color systems, typographic scales, layout grids, and asset pipelines using Figma, Illustrator, and code-based design tools

  • 56

    Facilitate product discovery workshops

    run design sprints, stakeholder alignment sessions, and user story mapping exercises to define design goals and technical constraints

  • 57

    Govern cloud resource utilization

    implement tagging policies, cost anomaly detection, right-sizing recommendations, and reserved instance strategies across environments

  • 58

    Identify and integrate emerging technologies

    AI/ML pipelines, agentic workflows, LLM integration patterns, edge computing, and serverless architectures into production systems

  • 59

    Identify gaps, ambiguities, and contradictions in requirements

    propose alternatives with technical tradeoff analysis and guide teams to unblocked execution paths

  • 60

    Identify technology inflection points

    evaluate AI breakthroughs, platform shifts, and user behavior changes that create strategic opportunities or existential risks

  • 61

    Integrate marketing technology stack

    analytics SDKs, conversion tracking pixels, AI-powered personalization engines, and attribution modeling across channels

  • 62

    Integrate third-party APIs and external data sources

    design resilient integration layers with retry logic, circuit breakers, rate limit handling, and response caching

  • 63

    Investigate and resolve complex technical issues

    distributed system debugging, memory leak analysis, race condition identification, and cross-service failure correlation

  • 64

    Lead UI design teams

    establish visual design standards, component design processes, design-to-code handoff protocols, and individual contribution on high-impact surfaces

  • 65

    Lead design critiques and UI/UX reviews

    evaluate interaction patterns, accessibility compliance (WCAG), visual hierarchy, and component API design against design system standards

  • 66

    Lead engineers across seniority levels

    establish code review standards, pair programming practices, technical RFC processes, and a culture of ownership over assigned work

  • 67

    Lead mobile engineering teams

    define native/hybrid architecture decisions (React Native, Swift, Kotlin), establish release cadences, and drive platform-specific quality standards

  • 68

    Lead technical feasibility assessments

    estimate complexity using story points and spike investigations, identify architectural risks, and propose phased delivery strategies

  • 69

    Lead the UX practice

    define research methodologies, design review cadences, usability benchmarks, and quality gates that ensure consistent user experience across products

  • 70

    Maintain a healthy backlog pipeline

    stories are refined, estimated, and technically unblocked at least two sprints ahead of execution

  • 71

    Maintain deep domain expertise in target verticals

    healthcare regulation, e-commerce conversion patterns, marketplace dynamics, and LATAM market specifics

  • 72

    Make cloud provider and service selection decisions

    evaluate multi-cloud vs single-cloud tradeoffs, assess managed service maturity, and define vendor lock-in mitigation strategies

  • 73

    Make technology investment decisions

    evaluate ROI on platform bets, AI tooling adoption, team scaling, and infrastructure spend against projected business outcomes

  • 74

    Manage backlog operations

    story decomposition, acceptance criteria definition, dependency mapping, and sprint-level iteration planning with capacity-aware commitments

  • 75

    Manage content pipelines and CMS architecture

    headless CMS configuration, asset optimization workflows, CDN invalidation strategies, and editorial workflow automation

  • 76

    Manage production deployments

    blue/green and canary release strategies, database migration orchestration, feature flag management, and post-deploy health verification

  • 77

    Monitor platform performance with real-user metrics (Core Web Vitals, LCP, FID, CLS)

    implement observability pipelines, alerting thresholds, and performance budgets

  • 78

    Operate and monitor system infrastructure

    uptime SLAs, health checks, capacity planning, auto-scaling policies, and incident response procedures

  • 79

    Operate as Product Owner across scrum teams

    own sprint planning, backlog grooming, story mapping, and sprint retrospectives with data-driven velocity analysis

  • 80

    Optimize frontend and backend performance

    code splitting, lazy loading, CDN caching strategies, database query optimization, connection pooling, and memory profiling

  • 81

    Own end-to-end product design

    from user research synthesis through information architecture, interaction design, visual design, and developer handoff with pixel-level specs

  • 82

    Own release planning and delivery cadence

    define release trains, feature flag strategies, canary deployments, and rollback procedures across product lines

  • 83

    Own software delivery lifecycle

    sprint capacity planning, dependency management, technical debt budgeting, and delivery predictability tracking

  • 84

    Own the full cloud stack

    compute orchestration (ECS, EKS, Lambda), managed databases (RDS, DynamoDB), CDN configuration, and platform-level monitoring and alerting

  • 85

    Perform root cause analysis on production incidents

    correlate logs, metrics, and traces to identify failure patterns and implement systemic fixes

  • 86

    Perform root cause analysis on systemic business and technical failures

    design corrective action plans with measurable outcomes and prevention mechanisms

  • 87

    Present architecture proposals, product concepts, and design solutions to C-level stakeholders

    iterate based on technical and business feedback with versioned decision logs

  • 88

    Prioritize product backlog using data-driven frameworks

    weigh user impact, technical effort, strategic alignment, and revenue potential for every feature decision

  • 89

    Produce detailed UX deliverables

    annotated wireframes, interactive prototypes, information architecture diagrams, and user flow maps with edge case documentation

  • 90

    Produce production-grade visual assets

    icon systems, illustration libraries, motion design specs, and brand-consistent graphic components optimized for web and mobile

  • 91

    Provide L2/L3 technical support

    debug production issues across the full stack, analyze logs and traces, and escalate infrastructure-level incidents with detailed diagnostics

  • 92

    Provision and configure cloud environments

    VPC networking, IAM roles, managed services setup, DNS configuration, and SSL/TLS certificate management

  • 93

    Resolve operational and security incidents

    incident classification, containment procedures, forensic analysis, and implementation of preventive controls

  • 94

    Review and develop UX concepts

    evaluate information architecture, navigation patterns, interaction flows, and accessibility compliance against user research findings

  • 95

    Run continuous feedback loops with stakeholders to drive product iteration

    synthesize qualitative input into actionable backlog items with measurable acceptance criteria

  • 96

    Run structured competitive benchmarks

    performance audits (Lighthouse, WebPageTest), feature parity matrices, and pricing/positioning analysis with actionable recommendations

  • 97

    Set product vision and communicate it across engineering and stakeholders

    define the 'why' behind every epic, and ensure technical execution maps to strategic intent

  • 98

    Ship user-facing features end-to-end

    from component architecture and state management (React, Redux, Zustand) through API integration to production deployment and monitoring

  • 99

    Solve complex UX problems through systematic decomposition

    reduce cognitive load, eliminate unnecessary states, and design progressive disclosure patterns for power users

  • 100

    Track competitive landscape systematically

    monitor competitor feature releases, technology choices, hiring patterns, and funding rounds to anticipate market shifts

  • 101

    Track engineering KPIs and budget execution

    DORA metrics (deployment frequency, lead time, MTTR, change failure rate), cloud spend, and team velocity trends

  • 102

    Track martech evolution

    evaluate AI-driven personalization engines, attribution modeling tools, CDP platforms, and programmatic advertising infrastructure

  • 103

    Translate brand strategy into design execution

    maintain visual consistency across platforms while adapting to medium-specific constraints and interaction paradigms

  • 104

    Translate product requirements into scalable design systems

    atomic design methodology, token-based theming, and component APIs that serve both design and engineering

  • 105

    Triage and resolve production defects

    prioritize by user impact and blast radius, implement fixes with regression tests, and conduct post-mortems on critical incidents

  • 106

    Validate technical feasibility of UI/UX designs

    assess rendering performance, animation frame budgets, component complexity, and cross-platform implementation constraints