Funciones desempeñadas
A lo largo de más de dos décadas en roles impulsados por la tecnología, he desempeñado un amplio espectro de responsabilidades. A continuación, un registro completo de las funciones en las que he demostrado expertise comprobado.
106 responsabilidades documentadas
- 01
Align technology investments with P&L impact
define build-vs-buy decisions, reduce operational cost through automation, and instrument ROI tracking across engineering initiatives
- 02
Allocate and coordinate engineering work
match task complexity to team capability, manage cross-team dependencies, and balance delivery speed against technical quality
- 03
Analyze SEO and analytics data
crawl budget optimization, Core Web Vitals correlation with rankings, conversion funnel analysis, and custom GA4 event taxonomy design
- 04
Analyze financial and operational reports
identify inefficiencies, model cost scenarios, and recommend technology-driven improvements backed by quantitative evidence
- 05
Apply market intelligence and trend analysis to product classification and positioning
leverage AI-driven insights and historical performance data to inform strategic decisions
- 06
Architect and operate cloud infrastructure (AWS, GCP)
define IaC strategies with Terraform/Pulumi, manage multi-environment deployments, and enforce cost governance
- 07
Architect and ship native mobile applications (iOS/Android)
define navigation patterns, offline-first strategies, push notification systems, and app store optimization
- 08
Architect reusable component libraries and shared packages
define API contracts, versioning strategies, tree-shaking compatibility, and cross-project dependency management
- 09
Architect, build, and ship production web applications and PWAs
from database schema design through API layer to client-side rendering strategies (SSR, SSG, ISR)
- 10
Articulate technology strategy to investors and partners
translate architecture decisions, scalability plans, and AI capabilities into business value narratives backed by technical metrics
- 11
Assess business value across epics and themes
model expected impact using conversion data, user research, and competitive positioning to maximize ROI per sprint
- 12
Author and maintain infrastructure-as-code documentation, architecture decision records (ADRs), runbooks, and system topology diagrams for all production environments
- 13
Author technical design briefs
define problem space, constraints, success metrics, target personas, and technical boundaries before design execution begins
- 14
Bridge engineering and business
translate technical constraints into business tradeoffs, and translate business requirements into technical specifications non-engineers can validate
- 15
Build and evolve design systems from scratch
token architecture, component libraries (Figma + code), versioning strategies, and cross-platform consistency enforcement
- 16
Build and maintain strategic relationships with key partners, investors, and stakeholders
serve as the technical authority in due diligence and partnership evaluations
- 17
Build and scale high-performing engineering teams
define career ladders, establish engineering culture, drive retention through technical challenge and ownership
- 18
Build high-fidelity interactive prototypes
micro-interactions, state transitions, responsive behavior, and real data integration for realistic user validation
- 19
Build product budgets and delivery timelines
resource allocation modeling, cost forecasting, vendor spend tracking, and burn-rate analysis across product lines
- 20
Collaborate with Product Management to maintain a value-ranked backlog
prioritize by ROI modeling, customer impact scoring, and strategic alignment metrics
- 21
Collaborate with cross-functional leadership on product launches
coordinate engineering readiness, QA sign-off, monitoring setup, and go-to-market technical requirements
- 22
Conduct mixed-method user research
field observations, contextual inquiries, moderated/unmoderated usability testing, surveys, and behavioral analytics to validate design hypotheses
- 23
Conduct systematic competitive audits across UX patterns, feature sets, and technology stacks
extract actionable design intelligence to inform product differentiation
- 24
Coordinate cross-functional feature delivery
align engineering, design, QA, and product on scope, technical approach, and acceptance criteria from discovery through release
- 25
Create prototypes that validate core interaction hypotheses
clickable Figma flows, coded prototypes in React, and AI-assisted rapid prototyping for user testing
- 26
Create visual assets across digital touchpoints
product graphics, brand identity systems, marketing collateral, and UI illustrations using Figma, Illustrator, and Photoshop
- 27
Define and enforce design standards
spacing scales, typography systems, color token hierarchies, responsive breakpoint strategies, and interaction pattern libraries
- 28
Define and execute technology strategy
align architecture decisions, team structure, and tooling investments with business objectives and growth targets
- 29
Define cloud security posture
IAM policies, network segmentation (VPC, security groups), secrets management (Vault, AWS Secrets Manager), and zero-trust architecture principles
- 30
Define product vision and roadmap
identify growth vectors, map feature dependencies, and sequence delivery based on market timing and technical readiness
- 31
Define social media technology strategy
content scheduling automation, analytics integration, AI-driven engagement optimization, and cross-platform publishing workflows
- 32
Design QA pipelines and data protection frameworks
automated testing strategies (unit, integration, e2e), GDPR/HIPAA compliance controls, and data encryption at rest and in transit
- 33
Design and execute cloud migration strategies
lift-and-shift, re-platforming, and re-architecting legacy systems into cloud-native services with minimal downtime
- 34
Design and execute engineering growth frameworks
structured 1:1s, technical mentorship programs, code review culture, and competency-based performance evaluations
- 35
Design and implement developer tooling and infrastructure
CI/CD pipelines (GitHub Actions, GitLab CI), monorepo tooling, linting configs, and local development environments
- 36
Design and maintain test automation frameworks
cross-browser testing matrices (Playwright, Cypress), device lab strategies, visual regression testing, and CI-integrated test suites
- 37
Design and optimize CI/CD pipelines
automated build, test, and deployment workflows, environment promotion strategies, and release automation with rollback capabilities
- 38
Design system troubleshooting and maintenance procedures
runbooks, escalation paths, monitoring dashboards, and automated remediation scripts for common failure modes
- 39
Develop technology-driven business strategies
align short-term execution with long-term platform architecture, balancing growth velocity against technical sustainability
- 40
Diagnose UX failures through data
analyze funnel drop-offs, heatmaps, session recordings, and A/B test results to design evidence-based solutions
- 41
Direct content strategy and production
define editorial workflows, SEO-driven content architecture, and AI-assisted content generation pipelines
- 42
Direct cross-functional operations
align engineering, product, and design output with company OKRs, tracking execution through KPIs tied to revenue and user impact
- 43
Drive market and user research
analyze TAM/SAM/SOM, run cohort analysis on user behavior, and feed insights into product roadmap prioritization frameworks (RICE, ICE)
- 44
Enforce engineering standards across teams
code review protocols, PR size limits, test coverage thresholds, and architectural conformance checks in CI pipelines
- 45
Enforce regulatory and compliance requirements
data protection (GDPR, HIPAA, SOC 2), software licensing, security policies, and ethical AI usage guidelines
- 46
Evaluate and adopt emerging technologies
AI/ML frameworks, new runtime environments, build tools, and developer productivity platforms through structured PoC processes
- 47
Evaluate and integrate multi-channel communication platforms
push notification systems, real-time messaging (WebSockets, SSE), and AI-powered engagement automation
- 48
Evaluate and negotiate with technology vendors
assess SLAs, API reliability, pricing models, data residency compliance, and integration complexity for third-party services
- 49
Evaluate cloud solutions through hands-on PoCs
benchmark latency, throughput, cost per transaction, and operational complexity before production adoption
- 50
Evaluate go-to-market strategies through a technical lens
assess product-market fit signals, define feature-driven growth experiments, and build data-informed product roadmaps
- 51
Evaluate, benchmark, and integrate frontend frameworks and tooling
runtime performance profiling, bundle analysis, DX evaluation, and migration path assessment
- 52
Evolve agile practices beyond textbook Scrum
adapt ceremonies to team maturity, implement Kanban hybrids, and measure flow metrics (cycle time, throughput, WIP limits)
- 53
Execute production deployments, hotfixes, and zero-downtime updates
manage deployment pipelines, database migrations, and post-deploy verification
- 54
Execute the full visual design lifecycle
from moodboards and wireframes through high-fidelity mockups to developer-ready specs with token references and responsive breakpoints
- 55
Execute visual design from concept to production
define color systems, typographic scales, layout grids, and asset pipelines using Figma, Illustrator, and code-based design tools
- 56
Facilitate product discovery workshops
run design sprints, stakeholder alignment sessions, and user story mapping exercises to define design goals and technical constraints
- 57
Govern cloud resource utilization
implement tagging policies, cost anomaly detection, right-sizing recommendations, and reserved instance strategies across environments
- 58
Identify and integrate emerging technologies
AI/ML pipelines, agentic workflows, LLM integration patterns, edge computing, and serverless architectures into production systems
- 59
Identify gaps, ambiguities, and contradictions in requirements
propose alternatives with technical tradeoff analysis and guide teams to unblocked execution paths
- 60
Identify technology inflection points
evaluate AI breakthroughs, platform shifts, and user behavior changes that create strategic opportunities or existential risks
- 61
Integrate marketing technology stack
analytics SDKs, conversion tracking pixels, AI-powered personalization engines, and attribution modeling across channels
- 62
Integrate third-party APIs and external data sources
design resilient integration layers with retry logic, circuit breakers, rate limit handling, and response caching
- 63
Investigate and resolve complex technical issues
distributed system debugging, memory leak analysis, race condition identification, and cross-service failure correlation
- 64
Lead UI design teams
establish visual design standards, component design processes, design-to-code handoff protocols, and individual contribution on high-impact surfaces
- 65
Lead design critiques and UI/UX reviews
evaluate interaction patterns, accessibility compliance (WCAG), visual hierarchy, and component API design against design system standards
- 66
Lead engineers across seniority levels
establish code review standards, pair programming practices, technical RFC processes, and a culture of ownership over assigned work
- 67
Lead mobile engineering teams
define native/hybrid architecture decisions (React Native, Swift, Kotlin), establish release cadences, and drive platform-specific quality standards
- 68
Lead technical feasibility assessments
estimate complexity using story points and spike investigations, identify architectural risks, and propose phased delivery strategies
- 69
Lead the UX practice
define research methodologies, design review cadences, usability benchmarks, and quality gates that ensure consistent user experience across products
- 70
Maintain a healthy backlog pipeline
stories are refined, estimated, and technically unblocked at least two sprints ahead of execution
- 71
Maintain deep domain expertise in target verticals
healthcare regulation, e-commerce conversion patterns, marketplace dynamics, and LATAM market specifics
- 72
Make cloud provider and service selection decisions
evaluate multi-cloud vs single-cloud tradeoffs, assess managed service maturity, and define vendor lock-in mitigation strategies
- 73
Make technology investment decisions
evaluate ROI on platform bets, AI tooling adoption, team scaling, and infrastructure spend against projected business outcomes
- 74
Manage backlog operations
story decomposition, acceptance criteria definition, dependency mapping, and sprint-level iteration planning with capacity-aware commitments
- 75
Manage content pipelines and CMS architecture
headless CMS configuration, asset optimization workflows, CDN invalidation strategies, and editorial workflow automation
- 76
Manage production deployments
blue/green and canary release strategies, database migration orchestration, feature flag management, and post-deploy health verification
- 77
Monitor platform performance with real-user metrics (Core Web Vitals, LCP, FID, CLS)
implement observability pipelines, alerting thresholds, and performance budgets
- 78
Operate and monitor system infrastructure
uptime SLAs, health checks, capacity planning, auto-scaling policies, and incident response procedures
- 79
Operate as Product Owner across scrum teams
own sprint planning, backlog grooming, story mapping, and sprint retrospectives with data-driven velocity analysis
- 80
Optimize frontend and backend performance
code splitting, lazy loading, CDN caching strategies, database query optimization, connection pooling, and memory profiling
- 81
Own end-to-end product design
from user research synthesis through information architecture, interaction design, visual design, and developer handoff with pixel-level specs
- 82
Own release planning and delivery cadence
define release trains, feature flag strategies, canary deployments, and rollback procedures across product lines
- 83
Own software delivery lifecycle
sprint capacity planning, dependency management, technical debt budgeting, and delivery predictability tracking
- 84
Own the full cloud stack
compute orchestration (ECS, EKS, Lambda), managed databases (RDS, DynamoDB), CDN configuration, and platform-level monitoring and alerting
- 85
Perform root cause analysis on production incidents
correlate logs, metrics, and traces to identify failure patterns and implement systemic fixes
- 86
Perform root cause analysis on systemic business and technical failures
design corrective action plans with measurable outcomes and prevention mechanisms
- 87
Present architecture proposals, product concepts, and design solutions to C-level stakeholders
iterate based on technical and business feedback with versioned decision logs
- 88
Prioritize product backlog using data-driven frameworks
weigh user impact, technical effort, strategic alignment, and revenue potential for every feature decision
- 89
Produce detailed UX deliverables
annotated wireframes, interactive prototypes, information architecture diagrams, and user flow maps with edge case documentation
- 90
Produce production-grade visual assets
icon systems, illustration libraries, motion design specs, and brand-consistent graphic components optimized for web and mobile
- 91
Provide L2/L3 technical support
debug production issues across the full stack, analyze logs and traces, and escalate infrastructure-level incidents with detailed diagnostics
- 92
Provision and configure cloud environments
VPC networking, IAM roles, managed services setup, DNS configuration, and SSL/TLS certificate management
- 93
Resolve operational and security incidents
incident classification, containment procedures, forensic analysis, and implementation of preventive controls
- 94
Review and develop UX concepts
evaluate information architecture, navigation patterns, interaction flows, and accessibility compliance against user research findings
- 95
Run continuous feedback loops with stakeholders to drive product iteration
synthesize qualitative input into actionable backlog items with measurable acceptance criteria
- 96
Run structured competitive benchmarks
performance audits (Lighthouse, WebPageTest), feature parity matrices, and pricing/positioning analysis with actionable recommendations
- 97
Set product vision and communicate it across engineering and stakeholders
define the 'why' behind every epic, and ensure technical execution maps to strategic intent
- 98
Ship user-facing features end-to-end
from component architecture and state management (React, Redux, Zustand) through API integration to production deployment and monitoring
- 99
Solve complex UX problems through systematic decomposition
reduce cognitive load, eliminate unnecessary states, and design progressive disclosure patterns for power users
- 100
Track competitive landscape systematically
monitor competitor feature releases, technology choices, hiring patterns, and funding rounds to anticipate market shifts
- 101
Track engineering KPIs and budget execution
DORA metrics (deployment frequency, lead time, MTTR, change failure rate), cloud spend, and team velocity trends
- 102
Track martech evolution
evaluate AI-driven personalization engines, attribution modeling tools, CDP platforms, and programmatic advertising infrastructure
- 103
Translate brand strategy into design execution
maintain visual consistency across platforms while adapting to medium-specific constraints and interaction paradigms
- 104
Translate product requirements into scalable design systems
atomic design methodology, token-based theming, and component APIs that serve both design and engineering
- 105
Triage and resolve production defects
prioritize by user impact and blast radius, implement fixes with regression tests, and conduct post-mortems on critical incidents
- 106
Validate technical feasibility of UI/UX designs
assess rendering performance, animation frame budgets, component complexity, and cross-platform implementation constraints