![LDS company logo]() January 2005 – January 2014 · Uruguay # CEO & Founder at LDS Founded and directed LDS, establishing the company's strategic direction, operational infrastructure, and client acquisition methodology. Assumed a hands-on leadership role spanning design execution, full-stack development, client relationship management, and corporate governance. Drove sustained business growth through consultative selling and systematic delivery of technology solutions. ## Duties & Responsibilities Core duties held during this position. - Develop technology-driven business strategies, align short-term execution with long-term platform architecture, balancing growth velocity against technical sustainability - Build and scale high-performing engineering teams, define career ladders, establish engineering culture, drive retention through technical challenge and ownership - Direct cross-functional operations, align engineering, product, and design output with company OKRs, tracking execution through KPIs tied to revenue and user impact - Make technology investment decisions, evaluate ROI on platform bets, AI tooling adoption, team scaling, and infrastructure spend against projected business outcomes - Enforce regulatory and compliance requirements, data protection (GDPR, HIPAA, SOC 2), software licensing, security policies, and ethical AI usage guidelines - Analyze financial and operational reports, identify inefficiencies, model cost scenarios, and recommend technology-driven improvements backed by quantitative evidence - Build and maintain strategic relationships with key partners, investors, and stakeholders, serve as the technical authority in due diligence and partnership evaluations - Perform root cause analysis on systemic business and technical failures, design corrective action plans with measurable outcomes and prevention mechanisms - Maintain deep domain expertise in target verticals, healthcare regulation, e-commerce conversion patterns, marketplace dynamics, and LATAM market specifics ## Key Contributions & Achievements Initiatives I personally led, co-led, or was directly accountable for. - Incorporated and bootstrapped the company, defining its market positioning, service offerings, and operational framework - Scaled the client portfolio to over 100 accounts through strategic business development and consultative engagement - Successfully delivered over 300 technology and design projects encompassing web engineering, digital identity systems, and creative production ## Skills Stack Competencies applied during this role. - ### Graphics Design 22 years of experience - ### Front End Engineering 21 years of experience - ### Art Direction for Websites and Apps 22 years of experience - ### Team Leadership 8 years of experience - ### Project Management 22 years of experience - ### Cloud Infrastructure Management 21 years of experience - ### Digital Marketing 11 years of experience - ### Data Science & Analytics 6 years of experience - ### User Experience Design & Testing 21 years of experience - ### User Interface Design 22 years of experience - ### Innovation Research & Application 8 years of experience - ### Copywriting 22 years of experience - ### Strategic Planning 22 years of experience - ### Negotiation 22 years of experience [Back to Work Experience]()