# Esperienza 20 positions. ### Chief Technology Officer (CTO) — LOi (Uruguay) *2025–Present* As CTO, I define and execute the technology strategy for LOi, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Lead the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conduct strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drive continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems. - Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, database modeling, API design, UI engineering, and payment integration - Led the mobile application initiative from concept through production — defining the architecture, technology selection, and cross-platform development strategy - Orchestrated a complete cloud infrastructure migration to AWS, redesigning the deployment topology for high availability, auto-scaling, and cost optimization - Integrated a comprehensive suite of AWS services including S3, CloudFront, Lambda, SES, SNS, SageMaker, Personalize, and Glue into the production ecosystem - Designed and implemented the complete user interface and interaction model across web and mobile, applying UX research methodologies and data-driven iteration - Developed and maintained a proprietary RESTful API layer serving as the integration backbone for all front-end clients, mobile applications, and third-party services - Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities - Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference [Details](https://lucioduran.com/it/work-experiences/cto-at-loi) ### Chief Technology Officer (CTO) — Nilus (United States) *2023–2024* As CTO, I defined and executed the technology strategy for Nilus, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems. - Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, system design, UI engineering, and API development - Designed and implemented the complete user interface and interaction model, applying UX research methodologies and accessibility standards - Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities [Details](https://lucioduran.com/it/work-experiences/cto-at-nilus) ### Chief Technology Officer (CTO) — MiBelleza.uy (Uruguay) *2025–Present* As CTO, I define and execute the technology strategy for MiBelleza.uy, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Lead the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conduct strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drive continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems. - Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, system design, UI engineering, and API development - Orchestrated a full infrastructure deployment to AWS, provisioning and configuring VPC, EC2, S3, CloudFront, RDS, and Lambda services - Designed and implemented the complete user interface and interaction model, applying UX research methodologies and accessibility standards - Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities - Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference [Details](https://lucioduran.com/it/work-experiences/cto-at-mibelleza) ### VP of Product — LOi (Uruguay) *2023–2025* As VP of Product, I formulated and drove the long-term product vision and technology roadmap, aligning engineering capabilities with business strategy and market opportunity. Responsible for defining product priorities, validating market hypotheses, and ensuring that every technology initiative delivered measurable impact against organizational KPIs. Served as the primary liaison between executive stakeholders, engineering teams, and external clients — synthesizing business requirements into executable product strategies. [Details](https://lucioduran.com/it/work-experiences/vp-of-product-at-loi) ### Product Owner — LOi (Uruguay) *2012–2023* As Product Owner, I defined and communicated the strategic product vision for LOi's digital platforms, translating business objectives into actionable engineering requirements. Owned the product backlog prioritization, sprint planning, and stakeholder alignment processes. Applied data-driven decision-making to optimize feature delivery cadence, resource allocation, and cross-team dependencies across the entire product portfolio. - Achieved consistently on-time, on-scope delivery across all product milestones through rigorous sprint planning and velocity forecasting - Led a comprehensive organizational transformation from legacy tooling and waterfall processes to agile methodologies, modern collaboration platforms, and industry-standard engineering practices - Maximized cross-functional resource utilization by implementing workload balancing algorithms and capacity planning frameworks across all concurrent projects - Determined optimal team composition and staffing models for each project through empirical analysis of velocity metrics and domain complexity - Achieved sustained throughput optimization by systematically identifying and eliminating bottlenecks in each team's delivery pipeline - Instituted and enforced engineering best practices, technology governance standards, and quality assurance protocols to ensure production-grade output across all product-related initiatives [Details](https://lucioduran.com/it/work-experiences/product-owner-at-loi) ### Chief Technology Officer (CTO) — MiBelleza.uy (Uruguay) *2021–2023* As CTO, I defined and executed the technology strategy for MiBelleza.uy, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems. - Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, system design, UI engineering, and API development - Orchestrated a full infrastructure migration to AWS, provisioning and configuring VPC, EC2, S3, CloudFront, RDS, and Lambda services - Designed and implemented the complete user interface and interaction model, applying UX research methodologies and accessibility standards - Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities - Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference [Details](https://lucioduran.com/it/work-experiences/cto-at-mibelleza) ### Chief Technology Officer (CTO) — LOi (Uruguay) *2014–2023* As CTO, I defined and executed the technology strategy for LOi, establishing the architectural blueprint, systems integration roadmap, and engineering team structure. Led the technical specification and delivery of every product initiative, from platform development to cloud infrastructure provisioning. Conducted strategic technology vendor evaluations, quantifying the operational impact and engineering effort associated with third-party service adoption. Drove continuous innovation through systematic research into emerging technologies applicable to e-commerce, machine learning, and distributed systems. - Architected and built a proprietary e-commerce platform from first principles — encompassing technical specification, database modeling, API design, UI engineering, and payment integration - Led the mobile application initiative from concept through production — defining the architecture, technology selection, and cross-platform development strategy - Orchestrated a complete cloud infrastructure migration to AWS, redesigning the deployment topology for high availability, auto-scaling, and cost optimization - Integrated a comprehensive suite of AWS services including S3, CloudFront, Lambda, SES, SNS, SageMaker, Personalize, and Glue into the production ecosystem - Designed and implemented the complete user interface and interaction model across web and mobile, applying UX research methodologies and data-driven iteration - Developed and maintained a proprietary RESTful API layer serving as the integration backbone for all front-end clients, mobile applications, and third-party services - Developed a Progressive Web Application (PWA) with offline-first architecture, service worker caching strategies, and push notification capabilities - Engineered an AI-driven personalized product recommendation system leveraging Amazon SageMaker for model training, AWS Glue for ETL pipelines, and Amazon Personalize for real-time inference [Details](https://lucioduran.com/it/work-experiences/cto-at-loi) ### User Interface (UI) Chief — LOi (Uruguay) *2012–2023* As Head of User Interface Engineering, I directed the visual design strategy and component architecture for LOi's web and mobile platforms. Led the creation, prototyping, and iterative validation of complex interface systems — translating product requirements into pixel-perfect, performance-optimized UI implementations grounded in design system principles and cross-device consistency. - Established a comprehensive design system with reusable component libraries, design tokens, spacing scales, and typographic hierarchies ensuring visual consistency across all platforms - Led the end-to-end UI architecture for the e-commerce platform — from wireframing through production implementation — with ongoing maintenance of the component library and visual regression testing - Designed and maintained the mobile application interface, ensuring native-grade interaction patterns and platform-specific design conventions across iOS and Android [Details](https://lucioduran.com/it/work-experiences/ui-design-chief-at-loi) ### User Experience (UX) Chief — LOi (Uruguay) *2012–2023* As Head of User Experience, I served as the principal UX architect and researcher, responsible for defining the interaction paradigms, usability standards, and experience optimization strategies across all LOi digital products. Applied evidence-based design methodologies — including heuristic evaluation, A/B testing, and behavioral analytics — to systematically improve user satisfaction, task completion rates, and conversion metrics across every customer-facing interface. - Led, analyzed, dimensioned, and validated hundreds of UX iterations through structured design sprints, stakeholder workshops, and usability testing sessions - Directed end-to-end UX research and implementation for the e-commerce platform — from competitive benchmarking and user journey mapping through prototype validation and production deployment - Directed end-to-end UX research and implementation for the mobile application — applying platform-specific interaction patterns, gesture-based navigation paradigms, and mobile-first design principles - Achieved cross-platform usability standardization by establishing shared design patterns, interaction libraries, and accessibility compliance guidelines across web, mobile, and marketplace interfaces [Details](https://lucioduran.com/it/work-experiences/ux-design-chief-at-loi) ### Chief Design Officer (CDO) — LOi (Uruguay) *2008–2023* As Chief Design Officer, I established and directed LOi's comprehensive design strategy — encompassing brand identity systems, product design, digital marketing collateral, advertising campaigns, and print production. Led a multidisciplinary design team while serving as principal designer, ensuring visual coherence and brand integrity across every customer touchpoint, media channel, and product surface. - Created and codified the complete brand identity system — including logo design, color theory, typography selection, and visual language — from initial concept to final production assets - Established and optimized the company's presence across major e-commerce marketplaces, designing storefront experiences that maximized conversion and brand recognition - Authored the comprehensive branding manual and design guidelines, defining usage rules, asset specifications, and governance standards for cross-channel consistency - Built, mentored, and managed the design team — establishing hiring criteria, skill development programs, and design review workflows - Led the creation of multinational brand identities, adapting visual systems for cultural relevance and regulatory compliance across diverse markets [Details](https://lucioduran.com/it/work-experiences/cdo-at-loi) ### Mobile Development Chief — LOi (Uruguay) *2020–2023* As Head of Mobile Development at LOi, I led the mobile engineering division while serving as a principal contributor on the React Native codebase. Defined the architectural patterns, integration strategies, and performance optimization standards for the company's cross-platform mobile applications. Conducted continuous technical research to identify and evaluate emerging mobile technologies, frameworks, and platform-specific capabilities for production adoption. - Engineered the LOi mobile application from the ground up using React Native, implementing a shared codebase architecture for iOS and Android with native module bridging where performance-critical - Achieved top-3 ranking in the App Store's most downloaded category for three consecutive weeks post-launch, demonstrating market-product fit validation - Achieved top-3 ranking in Google Play's most downloaded category for three consecutive weeks, confirming cross-platform market traction - Orchestrated the end-to-end publication and distribution pipeline across Apple App Store, Google Play Store, and ancillary marketplaces - Developed a purpose-built Huawei AppGallery InstaApp variant, adapting the platform to Huawei Mobile Services (HMS) ecosystem constraints and APIs [Details](https://lucioduran.com/it/work-experiences/mobile-dev-chief-at-loi) ### Frontend Development Chief — LOi (Uruguay) *2012–2023* As Head of Front-End Engineering at LOi, I led the translation of design specifications and UX prototypes into production-grade, performance-optimized source code. Defined the front-end architectural standards, component abstractions, and rendering strategies across web and mobile platforms. Conducted continuous technical research to evaluate, benchmark, and adopt emerging front-end technologies, build tooling, and optimization techniques. - Led a comprehensive front-end modernization initiative, migrating the legacy monolithic HTML/PHP codebase to a component-driven React architecture with state management, code splitting, and lazy loading - Architected and developed the complete front-end layer for the e-commerce platform and cross-platform mobile application across 15+ major release iterations, managing progressive feature rollouts and backward compatibility - Established a unified design system for web and mobile platforms, defining reusable component libraries, theming infrastructure, and interaction patterns to ensure cross-platform visual and behavioral consistency [Details](https://lucioduran.com/it/work-experiences/frontend-chief-at-loi) ### Head of Digital Marketing Technology — LOi (Uruguay) *2012–2023* As Head of Digital Marketing Technology, I led the technical integration, instrumentation, and analytics infrastructure powering LOi's digital marketing operations. Designed and implemented the data pipelines connecting social media platforms, advertising networks, and marketing automation tools. Established the measurement frameworks and attribution models that enabled data-driven marketing optimization across all digital channels. - Implemented end-to-end server-side integration with the Meta Conversions API across both e-commerce and mobile platforms, enabling deterministic event tracking and deduplication for conversion optimization - Engineered a comprehensive product feed integration with Google Merchant Center API, including automated inventory synchronization, dynamic pricing updates, and structured data validation - Deployed and configured Google Analytics 4 (GA4) across all digital properties with custom event taxonomies, enhanced e-commerce measurement, and cross-platform user identity resolution - Integrated Meta Collaborative Ads infrastructure, enabling co-marketing data pipelines with brand partners through privacy-compliant audience matching and performance attribution - Implemented the full Meta Commerce suite including Shops, Catalog Management, and Checkout APIs — enabling native social commerce capabilities with real-time inventory and order synchronization [Details](https://lucioduran.com/it/work-experiences/head-of-digital-marketing-technology) ### DevOps Chief — LOi (Uruguay) *2012–2023* As Head of DevOps, I architected and governed the engineering culture, automation practices, and CI/CD infrastructure that enabled LOi to achieve high-velocity, zero-downtime deployments at scale. Defined and enforced the DevOps operating model — integrating continuous integration, continuous delivery, infrastructure-as-code, and observability — to systematically reduce release friction and accelerate time-to-market across all product lines. - Designed, implemented, and maintained multi-stage CI/CD pipelines with automated testing, artifact management, and deployment orchestration - Engineered a hardened development and deployment ecosystem with role-based access control and environment isolation - Formalized and enforced code deployment security policies, including branch protection rules, code review gates, and audit trails - Established identity governance policies for credential provisioning, secrets management, and least-privilege access enforcement - Successfully transitioned the organization to a continuous delivery model, reducing release cycles from weeks to hours [Details](https://lucioduran.com/it/work-experiences/devops-chief-at-loi) ### Cloud Systems Administrator — LOi (Uruguay) *2008–2023* As Cloud Systems Administrator, I managed, monitored, and continuously optimized LOi's entire cloud infrastructure — balancing computational capacity, storage throughput, and network performance against cost efficiency constraints. Architected scalable, fault-tolerant infrastructure solutions while maintaining observability through custom dashboards and automated alerting. Evaluated and integrated emerging cloud services, engaging directly with service providers and technology partners to ensure alignment with evolving business requirements. - Executed a full-scale infrastructure migration to AWS, provisioning multi-AZ deployments with automated failover and disaster recovery capabilities - Achieved maximum cost optimization through reserved instance planning, right-sizing analysis, spot instance strategies, and unused resource elimination - Maximized infrastructure resource utilization by implementing auto-scaling policies, load balancing configurations, and capacity forecasting models - Designed and deployed comprehensive CloudWatch dashboards with granular visibility into compute, storage, network, and application-level metrics - Established 24/7 infrastructure observability through automated monitoring, log aggregation, and anomaly detection pipelines - Engineered custom alerting frameworks with multi-threshold alarms, escalation policies, and real-time notification channels for critical infrastructure metrics and usage patterns [Details](https://lucioduran.com/it/work-experiences/cloud-administrator-at-loi) ### Website Developer — ACJ Montevideo (Uruguay) *2006–2022* Served as the full-stack web engineer for ACJ Montevideo, architecting and maintaining the organization's entire digital presence. Designed and implemented end-to-end web solutions encompassing front-end interfaces, server-side logic, and database-driven administrative tooling to support institutional operations. - Architected and engineered the organization's primary web platform from the ground up, encompassing information architecture, responsive design, and back-end integration - Developed a suite of purpose-built administrative micro-applications to streamline internal organizational workflows - Established and sustained a robust online presence, significantly increasing the organization's digital visibility and stakeholder engagement [Details](https://lucioduran.com/it/work-experiences/website-developer-at-acj) ### Graphics Designer & Fullstack Developer — College (Uruguay) *2005–2011* Served as the principal designer and full-stack engineer at College, responsible for conceptualizing, architecting, and delivering the organization's entire digital ecosystem. Engineered interactive web platforms with both front-end presentation layers and back-end data services, while simultaneously producing original visual content for print and digital distribution channels. - Conceived and produced Revista College, one of Uruguay's pioneering rich-media digital publications — combining editorial design, interactive layouts, and multimedia content delivery - Architected Red College, an early-stage social networking platform featuring user profiles, activity feeds, and real-time interaction — predating mainstream social media adoption in the region - Executed full-cycle design, development, and editorial content production for the organization's web presence, from information architecture to copywriting - Engineered College Radio, a forward-thinking audio streaming platform that implemented real-time broadcast delivery over HTTP — well ahead of the industry-wide shift toward web-based media streaming [Details](https://lucioduran.com/it/work-experiences/graphics-designer-and-fullstack-developer-at-college) ### CEO & Founder — LDS (Uruguay) *2005–2014* Founded and directed LDS, establishing the company's strategic direction, operational infrastructure, and client acquisition methodology. Assumed a hands-on leadership role spanning design execution, full-stack development, client relationship management, and corporate governance. Drove sustained business growth through consultative selling and systematic delivery of technology solutions. - Incorporated and bootstrapped the company, defining its market positioning, service offerings, and operational framework - Scaled the client portfolio to over 100 accounts through strategic business development and consultative engagement - Successfully delivered over 300 technology and design projects encompassing web engineering, digital identity systems, and creative production [Details](https://lucioduran.com/it/work-experiences/ceo-at-lds) ### CEO & Founder — Sellerista (Uruguay) *2012–2014* Founded Sellerista as a SaaS e-commerce platform, leading all aspects of product strategy, client acquisition, and technical execution. Directed the company from inception through product-market validation, wearing multiple hats across design, full-stack development, business development, and operational management. Ultimately achieved a successful acquisition outcome. - Engineered the complete front-end layer of the multi-tenant e-commerce SaaS platform, implementing theming engines, white-label configuration, and merchant customization capabilities - Developed the entire back-end infrastructure for the e-commerce SaaS, including RESTful APIs, database schema design, authentication systems, and payment gateway integrations - Led the full product lifecycle — from technical architecture and design through development, testing, deployment, and production support — of the complete SaaS platform - Negotiated and executed the strategic acquisition of the SaaS platform by LOi, ensuring successful technology transfer and integration [Details](https://lucioduran.com/it/work-experiences/ceo-at-sellerista) ### CEO & Founder — DIMS (Uruguay) *1999–2005* Founded and led DIMS from inception, establishing the strategic vision, operational framework, and client acquisition pipeline. Directed cross-functional initiatives spanning design systems, full-stack development, and stakeholder engagement. Oversaw end-to-end project lifecycle management while cultivating long-term commercial partnerships and driving sustainable revenue growth across the organization. - Incorporated and bootstrapped the company, defining its organizational structure, brand identity, and go-to-market strategy - Scaled the client portfolio to over 100 accounts through systematic business development and relationship management - Successfully delivered over 500 technology and design engagements spanning web development, digital branding, and systems architecture [Details](https://lucioduran.com/it/work-experiences/ceo-at-dims)